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Mobile advertisement putting system and method

A mobile advertising and delivery method technology, applied in nan, electrical components, wireless communication services, etc., can solve the problems of insignificant effect and waste, and achieve the effect of accurate scope and saving advertising costs.

Active Publication Date: 2013-04-17
DONSON TIMES INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

Advertisements are placed in accordance with the smallest unit of provinces and cities, which will inevitably cause waste, and the effect will inevitably be very inconspicuous

Method used

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  • Mobile advertisement putting system and method
  • Mobile advertisement putting system and method

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Embodiment Construction

[0015] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0016] see figure 1 A schematic flowchart of a mobile advertisement delivery method according to an embodiment of the present invention is shown, including:

[0017] Step S101: APP application or third-party media initiate an advertisement request.

[0018] Specifically, the advertisement request includes an IP address or GPS positioning information. The IP address is used to confirm the user's current location, such as which province and city; GPS positioning information, that is, the longitude and latitude of the user's current location. The positioning is more accurate, and the city street whe...

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Abstract

The invention relates to a mobile advertisement putting method, which comprises the following steps that an API (Application Program Interface) advertisement interface receives an advertisement request sent by APP (Application) or a third party media; the API advertisement interface obtains a comparison instruction according to the advertisement request, and sends the comparison instruction to an LBS (Location Based Service) engine, wherein the comparison instruction comprises an IP (Internet Protocol) address or GPS (Global Position System) locating information; the LBS engine receives the comparison instruction, and compares contents in the comparison instruction with data in an advertisement platform data base; geographic position information obtained through comparison is returned to the API advertisement interface; corresponding advertisement information is extracted from an advertisement bank according to the geographic position information and is returned to the APP or the third party media; and the APP or the third party media displays advertisements according to the advertisement information. The invention also provides a mobile advertisement putting system. According to the mobile advertisement putting system and the method provided by the invention, the novel advertisement putting method can enable an advertisement putting range to be more accurate, so that the advertisement putting cost is saved.

Description

technical field [0001] The invention relates to the field of wireless network communication, in particular to a mobile advertisement delivery system and method. Background technique [0002] With the popularity of smart phones and the improvement of Internet speed, mobile advertising, as a new advertising model, has also developed rapidly. This advertising model has attracted people's attention for its characteristics of accuracy, timeliness and high efficiency. The core value of mobile advertising lies in the realization of precise placement. The existing way of placing mobile advertisements is to use provinces and cities as the smallest unit for positioning. [0003] The advertising delivery method that uses provinces and cities as the smallest unit for positioning narrows the scope of delivery targets to a certain extent, but it is still not precise enough. If you want to narrow the scope, there is nothing you can do. For example, a large supermarket, brand store, etc., ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04W4/00
Inventor 金培银
Owner DONSON TIMES INFORMATION TECH CO LTD
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