The invention discloses a built-in
permanent magnet rotor structure of an
axial flux motor. The built-in
permanent magnet rotor structure comprises two rotor discs; each rotor disc comprises a rotor core with an annular cross section; each rotor core is formed by circumferentially winding a thin
silicon steel sheet, and three
layers of permanent
magnet groups are uniformly embedded in the circumferential direction of each rotor core; each permanent
magnet group comprises a first layer of U-shaped
magnetism gathering structure permanent
magnet combination, a second layer of U-shaped
magnetism gathering structure permanent magnet combination and a third layer of linear structure permanent magnet which are sequentially arranged from the outer side of the rotor core to the circle center of the rotor core; the two rotor discs are installed on a rotating shaft in a manner that permanent magnet faces are opposite to each other, and a
stator disc is arranged between the two rotor discs. According to the built-in
permanent magnet rotor structure of the
axial flux motor of the invention, the
magnetism gathering capability of the permanent magnet rotor discs is stronger, and highly sinusoidal
air gap flux density can be realized; the U-shaped permanent magnetcombinations and the linear permanent magnet combinations adopted, so that the salient pole effect of the motor can be improved, the
reluctance torque is fully utilized, and the torque or
power density of the motor is improved; and the
silicon steel sheet is slotted and wound to form the rotor core, so that the
machining is convenient and the structural strength is high.