The invention provides a side incident LED (
Light Emitting Diode) backlight module structure which comprises an LED light-bar
light source, a middle frame bracket, an optical sheet, a
light guide plate, a reflective sheet, heat radiating fins, a back plate, a
mirror reflection bar and a light absorption buffer bar, wherein the
mirror reflection bar and the light absorption buffer bar are adhered on the middle frame bracket, the
mirror reflection bar corresponds to a gap between the surface of the LED light-bar
light source and the incident surface of the
light guide plate, and the light absorption buffer bar is located between the optical sheet and the middle frame bracket. When the scheme is adopted, light leaked out of the gap between the surface of an
LED lamp and the incident surface of the
light guide plate can be reflected back to the light guide plate through the mirror reflection bar, so that light loss is effectively reduced; the light absorption buffer bar absorbs remaining light beams, and prevents the remaining light beams from leaking from the gap between the optical sheet and the middle frame bracket, so that the light leakage phenomenon is improved; and meanwhile, the problems of the light loss and light leakage because an LED light emitting surface is equal to or larger than the incident surface of the light guide plate are solved, and the luminance, the energy efficiency and the luminance uniformity of the backlight module are improved.