38 results about "On line advertising" patented technology

A system and method are disclosed in which an initiating caller using a station connected to a data network receives advertisement information while waiting for a call to complete between the station and the receiving party. The station connects with a server that can access a database storing a plurality of advertisement information. The station includes a user interface, which allows the caller to interact with the station, and a flow controller, which monitors the bandwidth available to receive information from the server system.

The present invention relates generally to the field of computer and network software, and more particularly it relates to a computer system and method for promoting on-line activities on desired sites via a virtual entertainment system that provides games, interactions or activities that take place either partially or fully on the partner's website or within the virtual space associated with the partner's website. According to one aspect, the invention drives on-line traffic to partner sites using Virtual Collectibles and other prizes rewarded for participation in Internet-based games. The games are designed to promote users to visit and / or perform other activities on the partner sites, and can include give-aways, special offers, treasure hunts, combo puzzles, among many other types of games. According to other aspects, the games can be played by users in the course of or with very little effort in addition to casually surfing the web. According to other aspects, the invention provides on-line advertisers and / or partners having Internet sites with means to configure promotions that are tied to the games hosted by the system. According to some additional aspects of the invention, the system can provide superior on-line advertising revenue opportunities as compared to traditional banner ads and click-through advertising through the appeal of Virtual Collectibles. In addition, the present invention allows the system to be configured to allow advertiser and partner websites to configure the Virtual Collectibles and other prizes rewarded to users for desired effects.

The invention discloses an intelligent television, an advertisement implementing method and an advertisement implementing system for the intelligent televisions. The intelligent television detects whether a server side has a latest startup advertisement by an advertisement delivering service process; when the server side has a latest startup advertisement, the latest startup advertisement is downloaded to the intelligent television as required, and covers the original advertisement data packets of the intelligent television; after the process of downloading is completed, a normal intelligent television startup process is entered so as to automatically play the latest startup advertisement, and a main interface of the intelligent television is entered. According to the invention, the startup / shutdown advertisement and online advertisement delivering of the intelligent television can be realized, therefore the intelligent television increases a function of updating startup / shutdown advertisements and online advertisements, and the dynamic switching between startup and shutdown animations of the intelligent television can be realized.

A computer-implemented system and method for providing on-line advertising with dynamic content is disclosed. The system in an example embodiment includes an advertisement (ad) generator configured to provide an advertisement template with an embedded region for dynamic content; to retrieve dynamic content; to modify the presentation of the advertisement to include the dynamic content; and to serve the modified advertisement including the dynamic content to a user.

The provided display method for on-line ad comprises: A. extracting the keyword information from instantaneous communication data; B. looking up ad DB to select matched ad data; C. displaying the ad data. This invention avoids interference of useless ad to user to make full use of ad resource, and can also provide ad service for relevant user to improve as effect.

A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.

The invention provides a digital information release method based on the content orientation and the system. The method can also comprises receiving user trigger to obtain the content or the addressing information which are chosen by the user, coding the content or the addressing information which are chosen by the user to obtain machine-readable characters, analyzing the content which is chosen by the user, and generating the digital information according to the analysis results, wherein the digital information is relative to the content which is chosen by the user, and displaying the machine-readable characters and the digital information, wherein the machine-readable characters can be collected and read by a mobile terminal. The invention solves the problem of fast transmission of Web information to a mobile device, and provides a novel on-line advertising dynamic generation method which especially has pertinence, and greatly increases the pertinence of the internet advertisement.

A system and method are disclosed in which an initiating caller using a station connected to a data network receives advertisement information while waiting for a call to complete between the station and the receiving party. The station connects with a server that can access a database storing a plurality of advertisement information. The station includes a user interface, which allows the caller to interact with the station, and a flow controller, which monitors the bandwidth available to receive information from the server system.

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is place on one or more targeted Web pages.

A method for online advertisement which utilizes an interactive game as incentive to view advertisements. The method includes providing a user with a plurality of advertisements, each including specific graphic content. The use may pick and view any of the advertisements through a grid of selectable icons, wherein each icon is associated with a specific advertisement. The goal of the game is the identification of a set of correct advertisements that are included within the plurality of advertisements. The method enables the user to do so through an identifier and a hint. An identifier is included in the graphic content for each of the correct advertisements. The hint provides the user with information relating to the identifier and is displayed to the user with a series of checkboxes. The user is then prompted to enter a guess entry for each checkbox in order to guess the set of correct advertisements.

A method and system for bringing together online and offline advertising uses partner-encoded anonymous links that are associated with consumer data. The partner-encoded anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.

A computer-implemented system and method for providing on-line advertising with dynamic content is disclosed. The system in an example embodiment includes an advertisement (ad) generator configured to provide an advertisement template with an embedded region for dynamic content; to retrieve dynamic content; to modify the presentation of the advertisement to include the dynamic content; and to serve the modified advertisement including the dynamic content to a user.

A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.

The present invention discloses a realizing method, a system and related devices of the on-line advertisement broadcast. An on-line advertisement request with a type label is sent to an advertisement service terminal in an advertisement client terminal, in correspondence to an advertisement type adapter of the present internet application platform. The advertisement service terminal receives the on-line advertisement request which is from the advertisement type adapter, determines the internet application platform type according to the type label which is carried by the advertisement request,and provides an on-line advertisement document, which corresponds to the internet application platform, for the corresponding advertisement type adapter in advertisement client terminal. The advertisement type adapter which aims at different internet application platform can screen the difference of the on-line advertisements on the internet application platform on the advertisement service, so as to achieve the function of advertisement broadcast, etc. through the uniform advertisement service.