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40 results about "On line advertising" patented technology

System and method for providing on-line advertising and information

A system and method are disclosed in which an initiating caller using a station connected to a data network receives advertisement information while waiting for a call to complete between the station and the receiving party. The station connects with a server that can access a database storing a plurality of advertisement information. The station includes a user interface, which allows the caller to interact with the station, and a flow controller, which monitors the bandwidth available to receive information from the server system.
Owner:CISCO TECH INC

System for and method of expressive sequential auctions in a dynamic environment on a network

In an on-line ad auction, bids for the right to display at least one advert on a display of a computer of a computer network in response to the bid being allocated a query received from the computer are received via a computer network. At a time t, at least one rule or decision variable for allocating queries to bids is determined based on the bids received before time t and an estimate of at least one of: an estimate of queries to be received after time t; an estimate of events to occur in response to the display of adverts after time t; and / or an estimate of bids to be received after time t. After time t, a query received from the computer is allocated to at least one of the received bids based on the at least one rule or decision variable.
Owner:SCIQUEST

Method and apparatus for promoting desired on-line activities using on-line games

InactiveUS8239487B1Easy accessSuperior on-line advertising revenue opportunitiesMultiple digital computer combinationsArtificial lifeWeb siteVirtual space
The present invention relates generally to the field of computer and network software, and more particularly it relates to a computer system and method for promoting on-line activities on desired sites via a virtual entertainment system that provides games, interactions or activities that take place either partially or fully on the partner's website or within the virtual space associated with the partner's website. According to one aspect, the invention drives on-line traffic to partner sites using Virtual Collectibles and other prizes rewarded for participation in Internet-based games. The games are designed to promote users to visit and / or perform other activities on the partner sites, and can include give-aways, special offers, treasure hunts, combo puzzles, among many other types of games. According to other aspects, the games can be played by users in the course of or with very little effort in addition to casually surfing the web. According to other aspects, the invention provides on-line advertisers and / or partners having Internet sites with means to configure promotions that are tied to the games hosted by the system. According to some additional aspects of the invention, the system can provide superior on-line advertising revenue opportunities as compared to traditional banner ads and click-through advertising through the appeal of Virtual Collectibles. In addition, the present invention allows the system to be configured to allow advertiser and partner websites to configure the Virtual Collectibles and other prizes rewarded to users for desired effects.
Owner:LAVAMIND

Online E-Commerce and networking system with user requested sponsor advertisements

ActiveUS20090292595A1Improve revenue creationLarge communityDiscounts/incentivesDigital data processing detailsUser needsE-commerce
A new generation online e-commerce and networking system is disclosed. According to the embodiments of the present invention, the online e-commerce and networking system is based on: 1) a new model of meeting individuals' work and life needs and integrating entities' processes to create large online networks; 2) a new advertising model of associating online advertisements with goods services, activities, and incentives that meet users' needs to allow users to solicit or request sponsorships so that direct interaction between users and advertisers is enabled; and 3) a new community model to enable entities to build deeper and better relationships with users through entities' direct involvement in online community building and real and virtual event hosting for users to participate.
Owner:TONNISON WENXUAN +1

Managing on-line advertising using metrics such as return on investment and/or profit

To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and / or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.
Owner:GOOGLE LLC

Method of and apparatus for designing advertisements by using digital media assets

A central web server is provided which stores tens or hundreds of thousands of media assets (such as still photographs, video, logos, advertising text, etc.) in a database which can be accessed over the internet by any number of authorised persons, each with a computer using a standard web browser. The central web server is programmed to allow not only the creation of an advertisement on-line through the selection, assembly or modification of appropriate media assets, with a realistic on-screen simulation of how the published advertisement will look, but also the actual delivery of the media assets to for example, a magazine publisher or television station. By integrating the media asset delivery process into the on-line advertisement creation process, a fully integrated system is produced which greatly increases the efficiency of the management and production of advertising campaigns.
Owner:ADGISTICS

Intelligent television and advertisement implementing method and system for intelligent televisions

The invention discloses an intelligent television, an advertisement implementing method and an advertisement implementing system for the intelligent televisions. The intelligent television detects whether a server side has a latest startup advertisement by an advertisement delivering service process; when the server side has a latest startup advertisement, the latest startup advertisement is downloaded to the intelligent television as required, and covers the original advertisement data packets of the intelligent television; after the process of downloading is completed, a normal intelligent television startup process is entered so as to automatically play the latest startup advertisement, and a main interface of the intelligent television is entered. According to the invention, the startup / shutdown advertisement and online advertisement delivering of the intelligent television can be realized, therefore the intelligent television increases a function of updating startup / shutdown advertisements and online advertisements, and the dynamic switching between startup and shutdown animations of the intelligent television can be realized.
Owner:TCL CORPORATION

System and method for providing on-line advertising with dynamic content

A computer-implemented system and method for providing on-line advertising with dynamic content is disclosed. The system in an example embodiment includes an advertisement (ad) generator configured to provide an advertisement template with an embedded region for dynamic content; to retrieve dynamic content; to modify the presentation of the advertisement to include the dynamic content; and to serve the modified advertisement including the dynamic content to a user.
Owner:EBAY INC

Method, system and related device for implementing on-line advertisement launching

The present invention discloses a realizing method, a system and related devices of the on-line advertisement broadcast. An on-line advertisement request with a type label is sent to an advertisement service terminal in an advertisement client terminal, in correspondence to an advertisement type adapter of the present internet application platform. The advertisement service terminal receives the on-line advertisement request which is from the advertisement type adapter, determines the internet application platform type according to the type label which is carried by the advertisement request, and provides an on-line advertisement document, which corresponds to the internet application platform, for the corresponding advertisement type adapter in advertisement client terminal. The advertisement type adapter which aims at different internet application platform can screen the difference of the on-line advertisements on the internet application platform on the advertisement service, so as to achieve the function of advertisement broadcast, etc. through the uniform advertisement service.
Owner:TENCENT TECH (SHENZHEN) CO LTD

On-line advertising interacting system and method based on instant messaging tool

ActiveCN101072193AReduce communication privacy recordsReduce concerns about encroachmentSpecial service provision for substationMarketingInteraction systemsClient-side
The interaction system includes following parts: being setup at server end, the advertising management system manages online advertisement (ad); being setup client end, the syntax analysis system is in use for picking up and analyzing user's instant message content, and sending the obtained key words to the advertising management system. The invention also discloses online ad interaction method of instant communication tool. In the invention, the syntax analysis system is setup at client end, which possesses advantages: reducing user's worry about those private records are communicated and violated; protecting user's privacy; reducing communication pressure as well as analyzing and processing pressure for ad server since syntax analysis is accomplished by client end; and reducing communication pressure at client end. Based on chatting topic of chatting users, the invention sends correlative ad information so as to prevent interference from not correlative ad information.
Owner:TENCENT TECH (SHENZHEN) CO LTD

Multi-dimensional method for optimized delivery of targeted on-line brand advertisements

A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.
Owner:GLAM MEDIA

Method and system for publishing digital information based on content orientation

The invention provides a digital information release method based on the content orientation and the system. The method can also comprises receiving user trigger to obtain the content or the addressing information which are chosen by the user, coding the content or the addressing information which are chosen by the user to obtain machine-readable characters, analyzing the content which is chosen by the user, and generating the digital information according to the analysis results, wherein the digital information is relative to the content which is chosen by the user, and displaying the machine-readable characters and the digital information, wherein the machine-readable characters can be collected and read by a mobile terminal. The invention solves the problem of fast transmission of Web information to a mobile device, and provides a novel on-line advertising dynamic generation method which especially has pertinence, and greatly increases the pertinence of the internet advertisement.
Owner:MAYACODE BEIJING

System and Method for Allocation and Pricing of Overlapping Impression Pools of Online Advertisement Impressions for Advertising Demand with Frequency Capping

An improved system and method for allocating and pricing impression pools of advertisement impressions with frequency capping is provided. An upper bound on the number of impressions which an impression pool can supply to satisfy advertiser demand may be generated and used as a constraint to allocate impressions to satisfy advertiser requests. Either a deterministic upper bound may be generated or a stochastic upper bound may be generated on the number of impressions which an impression pool can supply to satisfy advertiser demand, and this upper bound may be used as a constraint to allocate impressions to satisfy advertiser requests for advertisement placements on the display advertising properties. In an embodiment, frequency caps, display frequencies, arrival rates of unique users, and departure rates of unique users may be used to compute the upper bounds on the number of impressions which an impression pool can supply to satisfy advertiser demand.
Owner:OATH INC

On-line advertising system and method of the same

InactiveCN101548291AConducive to consumptionView activePayment circuitsMarketingNative advertisingWorld Wide Web
The present invention discloses an online advertising system and method, which accumulate, in real time, personal reserves earned upon a multiplicity of customers viewing an advertisement by integrated processing, and award the accumulated reserve, i.e., a member integrated reserve earned jointly by a multiplicity of members, as a discount rate of a purchase price when a purchase signal is issued from a certain customer, to thereby revitalize advertisement viewing and shopping. In accordance with the online advertising system and method of the present invention, a multiplicity of customers earn reserves for advertisement information and product information viewing, the earned reserves are accumulated jointly for members to form member integrated reserve points in real time, and the member integrated reserve points accumulated jointly by the members are paid as a discount rate of a product purchase price of a certain customer in response to a purchase signal from the corresponding customer, thereby revitalizing advertising viewing, and the member integrated reserve points displayed on a website are modified in real time, thereby facilitating the revitalization of consumption.
Owner:株式会社戈孔达 +1

Network-advertising, options program (advestor)

A system, method and business method implemented by way of a network enabled computer system configured to provide a platform for the trading of online advertising option contracts. The options are for future on-line advertisement rights, where the right to buy the advertisement rights for a predefined price is the traded commodity. The present invention further discloses a Web Site Index Trading Platform for trading based on web site indexes.
Owner:GALITZKY DANIEL +1

System and method for providing on-line user-assisted web-based advertising

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is place on one or more targeted Web pages.
Owner:GOOGLE LLC

Method, system, and article of manufacture for generating ad groups for on-line advertising

An Ad (Advertisement) group for display on a webpage is generated in response to a request for displaying an advertisement on the webpage. Ad units relevant to the content of the webpage are identified with each Ad unit having an associated category. Ad units are selected for insertion into the Ad group. The Ad group has a predefined number of positions that define a time-based sequence for display of the selected Ad units. Each position has associated with it a respective category. Each selected Ad unit is assigned a respective position within the Ad group such that the category associated with the position matches the category associated with the selected Ad unit. The selected Ad units are added to the Ad group in accordance with their respective assigned positions. In certain circumstances additional Ad units may be added to positions within the Ad group that do not have matching categories.
Owner:ONE PERSON HEALTH

Advertisement space on-line auction method and system

The invention relates to an advertisement space on-line auction method and system. A middle man is introduced into am existing auction system, the middle man provides a mapping bidding price space of the same size as a bidding price space, bidding prices of advertisers are converted into mapping bidding prices and are uploaded to an on-line advertisement space transaction platform after encryption, the on-line advertisement space transaction platform produces a successful bidder, and finally, payment price verification and ranking verification based on an integer-size comparison protocol need to be performed. The advertisement space on-line auction method and system ensure the characteristics of low delay and large scale of advertisement space on-line auction, encrypt bidding information, achieve the purpose of protecting privacy, and can verify bidding prices.
Owner:SHANGHAI JIAO TONG UNIV

Online advertisement relaying system and online advertisement relaying method using same

There are provided a system and a method for intermediating an on-line advertisement. The system for intermediating an on-line advertisement, which provides an on-line advertisement intermediation site to a plurality of terminals connected through a communication network, includes: a database where a plurality of on-line advertisements is stored; and an advertisement server that provides an advertisement list of the on-line advertisements stored in the database to the terminals, that when receiving a request for seeing some of the advertisements included in the advertisement list from users, displays the contents of the advertisements on the terminals, ascertains whether the users have seen the advertisements, and stores lists of the advertisements that the users have seen, to user accounts, respectively, creates an advertising message including at least one of the advertisements included in the lists of the advertisements stored in the user accounts and transmits the advertising message to the terminals of another user, in accordance with an instruction from the user. It is possible to achieve a high effect of transmitting an advertisement, because consumers can distribute advertisements by themselves.
Owner:PARK KWANG SOON

System and method for pricing of overlapping impression pools of online advertisement impressions for advertising demand

An improved system and method for pricing of overlapping impression pools of online advertisement impressions for advertising demand is provided. An inventory of online advertisement impressions may be grouped in impression pools according to attributes of the advertisement impressions and advertisers' requests for impressions targeting specific attributes may be received. An optimal price may be computed for each of the impression pools of the inventory of online advertisement impressions using dual values of an optimization program. The values of a dual variable for prices of impression pools on the supply constraints of an objective function for allocating the impression pools may be extracted and iteratively increased on those impression pools which have a dual value greater than the book rate value.
Owner:R2 SOLUTIONS

Digital advertisement displaying system

The invention discloses a digital advertisement displaying system. The digital advertisement displaying system comprises a shell, a display screen and a master control unit, wherein the shell is used for packaging an advertisement displaying terminal and has a beautifying and packaging function; the display screen is used for displaying advertisement information; the master control unit is provided with an embedded operation system; an online advertisement management program runs on the embedded operation system; and the master control unit is connected with the display screen, and is used for managing the advertisement information and outputting advertisement contents to the display screen. The digital advertisement displaying system has the advantages that by using the digital advertisement displaying system, the expandability of an advertising system can be greatly improved, the advertisement information is flexibly acquired through the internet and then is carried out, different advertising strategies can be customized by the advertisement display terminal based on the embedded operation system, the flexible advertising strategies can be applied according to demands of different uses and are carried out in a targeted manner, and the economic benefit is quite high.
Owner:DALIAN XINQIHUI TECH

Platform for establishing connections for on-line advertising

A platform and method for streaming live advertising provides user access to streaming content and coordinates collaboration between a host, who directs a sales presentation, a presenter, provides the sales presentation of a product under direction by the host, and a supplier of the product. The platforms provides a link between the different entities to select from, negotiate, and establish a collaboration with other entities for generating streaming content for advertising a supplier's product, then schedules a time slot for a streaming event and distributes the streaming content to consumer devices for display to prospective consumers.
Owner:YEISER RES & DEV LLC
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