72 results about "Native advertising" patented technology

Systems and methods are provided for interactive advertising and program promotion that may attract and maintain user interest. The interactive advertisements may be displayed within interactive television application display screens, such as, an interactive television program guide display screen. A user may be able to select an interactive advertisement and may be presented with interactive content or features that may entice the user to view the advertisement. The interactive content or features may be related or unrelated to the product or service being advertised.

A method and system for collecting and using in combination data from information sources in a correlated manner to deliver more relevant and effective advertising is provided. Website owners register with a service provider, submit relevant information about their website and download website analytics software enabling relevant data to be tracked by and transmitted to the service provider's online database. Service provider also collects data from other information sources including an online website exchange, webcrawlers and other software (e.g. toolbars, cookies, javascript) that track the navigation history of individual Internet users and their demographic information. Service provider correlates and analyzes submitted data from some or all of the information sources to determine scores, meaningful ranking and other useful information regarding the efficacy of websites for potential advertisers. Potential advertisers perform search requests on the service provider's database using advertiser-specific parameters to retrieve a portfolio of advertising opportunities that are optimally matched with the advertiser's specifications. The advertisers may edit the results and submit a request via service provider to the one or multiple website owners to implement the portfolio of resulting and / or revised advertising opportunities.

To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and / or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

The present invention is related to a method for determining duplicate clicks via a multi-layered cache. The method includes establishing, by a cache manager executing on a device, a cache comprising a hierarchy of a plurality of cache layers. The cache manager may establish a first cache layer of the plurality of cache layers as a size bounded cache layer. The cache manager may further establish a second cache layer of the plurality of cache layers as a time bounded cache layer. In some embodiments, the second cache layer may encapsulate the first cache layer. The cache manager may receive a request to determine whether a click or an ad view is stored in the cache. The cache manager may determine whether the click or the ad view is stored in one of the first cache layer or the second cache layer.

A purchase-transaction-settled online consumer referral and reward system and method using real-time specific merchant sales information is provided for the advertising publishing industry. The system provides a pay per transaction platform that allows advertising publishers to leverage online advertising to sell offline advertising.

The invention disclosed in a video program announcements online advertising methods, the establishment of a network of at least advertising database, which may include text ads, pictures, advertising, animation ads, video advertising and other types of advertising, while the establishment of a video database, in which the text of each video pieces of at least insert a timestamp advertising, and advertising time-stamp distribution for each corresponding online advertising links, when video players, the process of broadcast advertising reached a timestamp, the network will link ads to be inserted into the current players in the video. This invention through technical means, will be broadcast online advertising embedded in the video program content, and through classified ads and directional manner, effectively reduce the audience the network advertisement on the interference, and maximize increased online advertising results.

An improved system and method for providing and using captchas for online advertising is provided. An advertisement may be received, embedded in a captcha and stored for use in online advertising. A question about the advertisement may also be stored along with a valid answer for use in verifying a user has received an impression of the advertisement. In response to a request received for sending a captcha with an embedded advertisement to a web browser operating on a client, a captcha with an embedded advertisement may be selected and sent to the web browser for display as part of a web page. Upon verifying the response to the question from the user is a valid answer, receipt of an impression of the advertisement may be recorded. Additionally, the awareness of an online advertisement may be measured for a target audience and reported to advertisers.

The system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing, wherein actions comprise any of acquisitions, purchases, downloads, registrations, donations, clicks, and impressions. Contextual, search and behavioral relevance features are integrated to optimize ad selection for advertisers, who enter action objectives, associated bids, and creatives or catalog assets. The assets are automatically analyzed and stored, and ads are automatically constructed for catalog assets. When an ad request is received from a user terminal in regard to a publisher asset, e.g. a web page, the ad request is matched to a stored contextual analysis of at least a portion the publisher asset if available, and preferably to a profile associated with the user of the user terminal. The best advertisements are determined, based upon a predicted response, and are then served, i.e. displayed, at the user terminal, based upon available ad space.

Described herein are methods and apparatus for measuring the effect of an online advertisement campaign on online behavior (searches relevant to the campaign and / or click activity on particular sponsored, algorithmic, and / or third-party links) of exposed users who have received a campaign advertisement. Online events of exposed and unexposed users are logged during a pre-campaign period (before any users receive any campaign advertisements) and a campaign period (when exposed users receive a campaign advertisement). A variety of behavior measurements and metrics may be determined using the logged user events. A metric may indicate the difference of an online activity between exposed and unexposed users during the campaign period or between exposed users during the pre-campaign and campaign periods. A metric may indicate the campaign's effect on an online activity by exposed users during the pre-campaign and campaign period in comparison to the online activity by unexposed users during the same periods.

A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

A system and method for combining the delivery of advertising with weather predictions that are limited in geographical area and time, and hence which are much more precise but also more time sensitive than regular weather forecasts. The present invention is preferably implemented with “nowcasting”.

An improved system and method for online advertising optimized by user segmentation is provided. A segmentation engine may be provided for segmenting a group of users by auctioned advertisements into segments of users and auctioned advertisements for serving users in a segment an ordered list of advertisements in the segment that have been allocated to web page placements for display in an online advertising auction. In response to a search term of a query submitted by a user, an auction engine may serve an ordered list of advertisements for the user's segment for display with results of the query. The click-through rates of advertisements displayed with results of the query may then be tracked for each segment and the list of advertisements for each segment may be ordered based upon updated click-through rates of advertisements belonging to each segment.

The invention relates to an online precise advertising method and system based on big data driving. The method comprises steps as follows: user behavior is subjected to tagging processing on the basis of big data analysis; advertising space code information loaded when a user accesses a web page is acquired, user characteristic information is extracted, and the advertising space code information and the user characteristic information are returned to the online precise advertising system; the online precise advertising system performs matching and accurate advertising according to real-time advertisement bidding and interest weight. On the basis of combination of a big data mining technology and precise advertising, the problem of inaccuracy of traditional advertising users is solved with a modern internet advertisement technology; user behavior data of the users for advertisements in the whole commercial chain is recorded and analyzed, so that the precision of the advertisements is better realized, cooperation with consumers is promoted, user data is exchanged, and the precision of online advertising is continuously improved.

In accordance with embodiments, there are provided mechanisms and methods for facilitating smart advertising on curated content-based networking websites in an on-demand services environment in a multi-tenant environment according to one embodiment. In one embodiment and by way of example, a method includes receiving a request for advertisement on a website, where the request may be received from an advertising organization. The method may further include estimating one or more factors relating to the advertisement, computing, based on the estimation, expected revenue relating to the advertisement, and placing the advertisement on the website based on the expected revenue.

This invention relates to a method of facilitating online advertising. The method includes the step of receiving a financial value, for example, a subscription, from at least one subscribing member, for example, an advertiser, of a system for facilitating online advertising for applying at least one advertising specific rule to advertisements provided on websites or web pages visited by users of the system. A further step involves measuring an amount of user activity on each of a plurality of websites visited by the users of the system by way of at least a client tracking module. A still further step involves allocating a portion of the received financial value to each website visited by the users of the system in proportion to the amount of user activity measured on each website. The invention also extends to an associated method and system.

A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.

In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and / or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information.

Provided are a method for billing for an online advertisement, a system thereof and a computer-readable recording medium. The method for billing for an online advertisement includes: extracting an advertisement publication result based on a selection history of a plurality of users for advertisement information of an advertiser; providing the advertisement publication result to the advertiser; receiving basic self-billing information for determining an billing object from an advertiser terminal; performing the billing for an published online advertisement based on the received basic self-billing information.

An online exchange system and method supports open insertion order operations for online advertising markets displaying inefficiencies when delivering advertising media. Inefficiencies occur in an open ad exchange for online advertising when there is an under delivery of advertising content to identified target recipients. The online exchange system anticipates under deliveries and automatically fills instances of under delivery with impressions from the publisher inventory of the exchange according to fill requirements of the ad agency providing the advertising content (for example, budget limits and types of impressions to be used for filling the under delivery). The online exchange system also provides a mechanism for issuing a billing credit or discount to the agency if the bill for total impressions delivered according to the original campaign order and the automated under delivery fills exceeds a campaign budget.

A method for approving data wherein a request for approval of advertising content for being impressed upon video game players within a known advertising spot within a known video game is provided. Based on the advertising spot and the video game a system determines at least a party for approving of the advertising content. Then, the system automatically transmits a message to the at least a party requesting their approval of the advertising content for being impressed upon video game players within the known advertising spot within the known video game.

System and method are described for autonomous matching and competitive advertisement of real estate agency commissions and buyer's rebates corresponding to real property to sellers and buyers via an online network. A matching process between real estate agencies, sellers and buyers is facilitated autonomously via network without “middle-man” referral fees. Access for one or more real estate agencies, sellers and buyers is provided via private accounts for all participants. Each real estate agency must be willing to compete for sellers and buyers representation agreements by advertising competitive list of services, commissions and, where allowed, buyer's rebates for local real estate representation.

Wrap packages of cards that integrate content and native advertising. When a wrapped package is created, the cards are selectively authored to include media content, native advertisement(s) and application functionality, typically but not necessarily, supporting e-commerce. In addition, the cards are authored into one or more linear sequences. As a result, when the wrap is consumed, the user experiences is a revealing of the media content, with the advertisement(s) and functionality intertwined therein, as the cards are sequentially browsed, analogous to the turning of the pages of a book or magazine.

Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.

The disclosed embodiments provide a system that manages online advertising. During operation, the system calculates an intrinsic value of an online advertisement slot from at least one of a user engagement value and a cannibalization value. Next, the system obtains a reserve price for the online advertisement slot from at least one of the intrinsic value and an advertiser value. Finally, the system uses the reserve price to manage serving of online advertisements from a set of advertising campaigns in the online advertisement slot.

Methods and apparatus for improving word-of-mouth online advertising are provided. Construct a social network including multiple users based on the users' social network data and optionally further based on the users' demographical and / or other personal information. Categorize the users in the social network with respect to a type of product in terms of their propensity to adopt the type of product and to influence others in the social network in adopting the type of product. Determine appropriate content object(s) for each category of users, and send the content object(s) to each category of users via different channels at the appropriate time during the product's lifecycle.

An enhanced shopping system for facilitating grocery shopping and in-store advertising is disclosed. The system uniquely changes (1) the way grocery retail industry captures and retains customers, (2) how customers organize their shopping efforts in grocery stores, (3) the approach to advertising and reaching customers, and (4) the information available to retailers and merchandisers related to customer (a) shopping patterns, (b) responses to merchandising and advertising, and (c) specific impact of discounting / coupons.