The invention discloses a method and a device for pushing information in the
mobile internet. The method includes determining probability, of each webpage browsed by mobile users currently, attributing to each large category and a small category according to browsing habits of the mobile users in a set time; determining similarity of the browsing habits of the mobile users to the content contained in each webpage in the
mobile internet according to the probability of each webpage attributing to the large category and the small category, and pushing webpage information to each mobile user according to the similarity. By determining information pushed to each mobile user according to the browsing
habit of each mobile user, personalized needs of the mobile users are meet. Further, since the webpage information is pushed according to the personalized needs of the mobile users, clicks ratio and page views of websites can be increased, and internet experience and net play
vitality of target user groups are improved, and efficiency of the
wireless internet of service providers is promoted.