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Network advertisement inter-broadcasting method in the video program

A technology for video programs and online advertising, applied in the field of video streaming media applications, can solve problems such as poor effect, low advertising accuracy, and reduced advertising effect, and achieve the effect of ensuring the viewing effect.

Inactive Publication Date: 2007-09-12
融创天下(上海)科技发展有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

However, this method also has many defects: First, the advertisements are inserted during the program broadcast. For most viewers, the resistance to the inserted advertisements has been formed for a long time. Second, if there are too many inserted advertisements, it will cause complaints from viewers, such as the prohibition issued by the State Administration of Radio, Film and Television to limit TV program advertisements during prime time. Without subdividing the audience, the accuracy rate of the advertisement is very low, and the effect is naturally greatly reduced
If online video programs copy the model of TV advertising, the effect may be worse than TV advertising

Method used

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Embodiment Construction

[0016] In order to facilitate those of ordinary skill in the art to understand and implement the present invention, the present invention will be further described in detail below in conjunction with specific embodiments.

[0017] With the continuous increase of network bandwidth and the continuous growth of people's demand for online media, online video will become a new hot spot for network development, which will drive online advertising into a new stage of development. How to effectively combine online advertising with video media will be It is a new network technology subject to be studied. The present invention embeds network advertisements into broadcasted video program content through technical means, and effectively reduces the interference of network advertisements to viewers by means of classified and directional advertisements, and maximizes the effect of network advertisements.

[0018] Here, the development of the video advertisement delivery system is taken as a...

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PUM

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Abstract

The invention disclosed in a video program announcements online advertising methods, the establishment of a network of at least advertising database, which may include text ads, pictures, advertising, animation ads, video advertising and other types of advertising, while the establishment of a video database, in which the text of each video pieces of at least insert a timestamp advertising, and advertising time-stamp distribution for each corresponding online advertising links, when video players, the process of broadcast advertising reached a timestamp, the network will link ads to be inserted into the current players in the video. This invention through technical means, will be broadcast online advertising embedded in the video program content, and through classified ads and directional manner, effectively reduce the audience the network advertisement on the interference, and maximize increased online advertising results.

Description

technical field [0001] The invention relates to the application field of video streaming media, in particular to a method for inserting network advertisements in video program playing screens. Background technique [0002] With the rapid development of video-on-demand and live broadcast technology, online video programs are becoming more and more popular, especially with the gradual popularization of broadband Internet, digital TV network, and mobile phone 3G network, the video streaming industry will usher in an unprecedented development opportunity. Facing Internet users who are accustomed to enjoying free Internet meals, many newly launched Internet service projects must formulate a reasonable profit model if they want to be rewarded. At present, there are more and more free video program resources on the Internet. If we only rely on the charges of the video program itself to provide services to netizens, there will be great limitations and market risks. Therefore, refe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/52H04N7/08H04N7/173
Inventor 赵忠华
Owner 融创天下(上海)科技发展有限公司
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