Method, system and related device for implementing on-line advertisement launching

Abstract

The present invention discloses a realizing method, a system and related devices of the on-line advertisement broadcast. An on-line advertisement request with a type label is sent to an advertisement service terminal in an advertisement client terminal, in correspondence to an advertisement type adapter of the present internet application platform. The advertisement service terminal receives the on-line advertisement request which is from the advertisement type adapter, determines the internet application platform type according to the type label which is carried by the advertisement request, and provides an on-line advertisement document, which corresponds to the internet application platform, for the corresponding advertisement type adapter in advertisement client terminal. The advertisement type adapter which aims at different internet application platform can screen the difference of the on-line advertisements on the internet application platform on the advertisement service, so as to achieve the function of advertisement broadcast, etc. through the uniform advertisement service.

Description

technical field [0001] The present invention relates to Internet technology, in particular to an implementation method, system and related devices for placing online advertisements. Background technique [0002] Online advertising first appeared on web browsers only in the form of banners. With the continuous enrichment of Internet applications, online advertising is displayed on various carriers such as instant messaging tools, online games, and online video players. There are applications, and the online advertising forms of these different Internet application platforms provide advertisers with a wealth of online marketing methods. Internet application platforms refer to Internet-based network application software systems such as websites, online games, instant messaging tools, video tools, and download tools. Online advertisements, also known as online advertisements or Internet advertisements, refer to advertisements published on the Internet, including advertisements ...

AI Technical Summary

Problems solved by technology

[0005] 1. It is necessary to adopt different online advertising delivery systems for different Internet application platforms, which inevitably requires repeated operations on the delivery of advertisements on each Internet application platform;

[0006] 2. The monitoring data obtained by each advertising placement and monitoring system is discrete, which is not conducive to comprehensive analysis of the overall effect of online advertising on each Internet application platform;

[0007] 3. When a new Internet application platform appears to carry online advertisements, it is necessary to re-develop the advertisement placement and monitoring system for it, and the scalability is very poor

[0008] To sum up, the existing online advertising solutions cannot effectively save resources and cause waste of manpower and material resources

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