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On-line advertising interacting system and method based on instant messaging tool

An online advertising and communication tool technology, applied in transmission systems, digital transmission systems, and devices that provide special services in branches, etc., can solve problems such as increasing the pressure on communication servers, increasing the pressure on client communication, and infringing on user privacy, and reducing Communication privacy records and concerns about violations, reduction of communication pressure and analysis processing pressure, effect of protecting privacy

Active Publication Date: 2007-11-14
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

[0004] The existing technology of delivering advertisements after analyzing the content of user conversations requires a specific ad server to perform word segmentation and deciphering before advertising. This technology is built into the server side of the instant messaging service provider, which directly involves The problem of violating user privacy increases the pressure on the communication server and the communication on the client side, increases operating costs, and increases the chance of accidents

Method used

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  • On-line advertising interacting system and method based on instant messaging tool
  • On-line advertising interacting system and method based on instant messaging tool

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Embodiment Construction

[0018] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0019] Please refer to FIG. 1 , an online advertising interactive system based on an instant messaging tool according to an embodiment of the present invention mainly includes a grammatical analysis system and an advertisement management system, wherein the grammatical analysis system is set at the client end, and the advertisement management system is set at the server end.

[0020] The syntax analysis system is used for extracting and analyzing user conversations in instant messaging, and includes a syntax analysis module. The grammatical analysis module analyzes the content of the instant message of the user dialogue, obtains keywords, and sends the keywords to the advertisement management system. The grammatical analysis system is changed from the server side to the built-in client side, so that information such as user dialogue content is no longe...

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Abstract

The interaction system includes following parts: being setup at server end, the advertising management system manages online advertisement (ad); being setup client end, the syntax analysis system is in use for picking up and analyzing user's instant message content, and sending the obtained key words to the advertising management system. The invention also discloses online ad interaction method of instant communication tool. In the invention, the syntax analysis system is setup at client end, which possesses advantages: reducing user's worry about those private records are communicated and violated; protecting user's privacy; reducing communication pressure as well as analyzing and processing pressure for ad server since syntax analysis is accomplished by client end; and reducing communication pressure at client end. Based on chatting topic of chatting users, the invention sends correlative ad information so as to prevent interference from not correlative ad information.

Description

technical field [0001] The invention relates to the field of instant messaging, in particular to an instant messaging tool-based online advertisement interaction system and method. Background technique [0002] Instant messaging tool has become an indispensable network tool for netizens, and its penetration rate is very high. It can realize instant communication on the Internet through peer-to-peer technology, even a group chat with several friends. [0003] The online advertisement on the instant messaging tool is at a fixed position on the interface. When the advertisement needs to be played, it will go to the server to get the advertisement data according to the set list. And play according to certain rules (such as: playing in turn) every day, including what the user likes and what he doesn't like. [0004] The existing technology of delivering advertisements after analyzing the content of user conversations requires a specific ad server to perform word segmentation an...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58G06F17/30G06Q30/00H04L12/16
CPCG06Q30/02
Inventor 李劭
Owner TENCENT TECH (SHENZHEN) CO LTD
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