The invention discloses an electronic advertising media and consumption recognition membership card is a rectangular (oval) card body made of thermosetting plastic. Characters and patterns used for
business card printing are arranged on one face of the card body, an optical disk optical pattern and a round protruding wall are arranged on the other face of the card body, a
software program is input into the optical pattern, the card body has the function of
business card forming, and in addition, with the
software program, data of an advertiser are placed as an advertisement on the card body; through
software function integration, the card has the advertising functions of media publicity, information and communication,
recreation and
broadcasting, news and culture, publishing, activities, education, research, social service, finance and industry and commerce service, acousto-
optical film and television and others, and after an owner installs the card in
computer equipment, characters and pattern data of individuals, manufacturers, clients, relatives and friends, commodities and others can be input with the software program, and the card has any one of functions or several functions of data inquiry, line printing, modifying, browsing, inward remitting, remitting, statistics, analysis, prediction, fax, E-MAIL, international
network connection, games, numerology, membership cards and others.