The invention discloses an interactive advertisement putting device and method for an intelligent express cabinet, and mainly relates to the technical field of mobile internet marketing. The interactive advertisement putting device comprises a server and the intelligent express cabinet, a central control system, a liquid crystal display and a voice broadcast system are arranged on the intelligentexpress cabinet, a solar photovoltaic panel is arranged at the top of the intelligent express cabinet, a storage battery and a solar electric supply complementary controller are arranged in the intelligent express cabinet, an infrared recognition system and a monitoring system are arranged at the top of the intelligent express cabinet, iBeacon equipment used for putting advertisements is arrangedin the intelligent express cabinet, and an LED advertising screen is arranged on the outer wall of the intelligent express cabinet. The device and the method have the beneficial effects that the conversion rate and the participation degree of marketing campaigns can be effectively improved, the credibility and the reputation of the marketing campaigns can be effectively improved, meanwhile the average customer acquisition cost can be greatly lowered, and offline display and online spread can be carried out.