System and methods are disclosed for employing personalized switching and routing Communication
Web Server (PCWS), enabling prompt activation, maintaining, monitoring and documenting of
personalized communication processes, created and stored by PCWS authorized users, using PCWS guided procedure. Processes are either adopted for
personalization from qualified process libraries offered by the PCWS, or customized by users utilizing the PCWS
software. Thus, unskilled users can personalize complex “soft-switch” tasks for optimizing communication processes through a multitude of alternative channels, networks and devices with one or many communicating entities. The
system's processes can be programmed to transfer information in forms such as audio, data, or video. Once personalized and stored in the PCWS site, remote activation of a process requires no more than an authorized initiator's submission of short, prompt Activation Message (AM) to the PCWS, wherein the AM contains the necessary identifiers of the message sender and the activated process.