The invention relates to the technical field of new energy vehicle charging piles, and discloses a non-Newtonian fluid principle-based anti-collision new energy vehicle charging pile, including a pressure plate and a pile body, the inside of the pressure plate is movably connected with a fixed shaft, and the pressure plate The outer part of the gear ring is fixedly connected with a gear ring, the outer meshing connection of the gear ring is connected with a connecting gear, the outer meshing connection of the connecting gear is connected with a sector gear, the inner part of the sector gear is fixedly connected with a connecting shaft, and the outer part of the connecting shaft Fixedly connected with a fan-shaped guide wheel, the inside of the fan-shaped guide wheel is provided with a limited hole, through the cooperation of the pressure plate, fixed shaft, fixed frame, push rod, main push plate, controller, auxiliary push plate and spring, so as to achieve When the body is on the bottom surface, it prevents the vehicle from hitting the pile body too fast, and prevents the vehicle from stopping at the top of the storage well when the pile body stops at the storage well, which will cause the pile body to rise and collide with the vehicle. Pile security.