The present invention provides an acquisition
system and a method of an advertising orientation data in a telecommunication network. The
system mainly comprises a
data extraction module, which is used to perform a communication with a
network element inside the telecommunication network through a
network interface, to extract at least two user message datum from the
network element, and to take the extracted datum as user original orientation datum to transmit to a
data analysis module; the
data analysis module, which is used to perform a analysis to the user original orientation data transmitted by the
data extraction module according to an
orientation analysis approach set up in advance, to get
user orientation result data, and to transmit the
user orientation result data to a data send module; the data send module, which is used to extract a corresponding
targeted advertising and to send to the user according to the
user orientation result data transmitted by the
data analysis module. The utilization of the present invention can get the user orientation result data correlated with the behavior of the user in the telecommunication network, thereby to ensure a telecom operator to provide a
targeted advertising matched with a mobile user height for the mobile user.