Media information delivering method and server

Abstract

The invention discloses a media information delivering method and a server. The media information delivering method is applied to a media party server, and comprises the steps of acquiring advertiser user information from an advertiser server, wherein the advertiser user information comprises information of at least one advertiser user accessing to the advertiser server; acquiring media party user information, determining at least one common user who not only accessed to the advertiser server but also accessed to the media party server before according to the advertiser user information and the media party user information, wherein the media party user information comprises information of at least one media party user accessing to the media party server; and when the common user accesses to the media party server through a browser, sending an instruction of displaying media information in an advertising space to the browser so as to enable the browser to display the media information to the common user in the advertising space. By using the technical schemes disclosed by the invention, the accuracy of target user orientation in delivery can be increased, and the resource utilization rate of media information display equipment is improved.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a method and server for delivering media information. Background technique [0002] Based on the rapid development of the Internet, media information such as text, pictures, graphics, videos, and animations are presented in the form of Internet advertisements, and are becoming more and more diverse. The existing advertising delivery method is that the media side places advertising content on the advertising space according to some existing user information (such as gender, age, region, etc.). , mobile phones, online games, etc. [0003] However, this kind of delivery based on media user information is relatively large, and customers who are interested in the advertiser’s products are only a part of the users, which is a probabilistic delivery method and cannot accurately find the target audience for targeted advertising Ad display, therefore, reduces the advertis...

AI Technical Summary

Problems solved by technology

[0003] However, this kind of delivery based on media user information is relatively large, and customers who are interested in the advertiser’s products are only a part of the users, which is a probabilistic delivery method and cannot accurately find the target audience for targeted advertising Ad display, therefore, reduces the advertiser's return on investment and reduces the resource utilization of the ad display device

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