A golf club head is provided having a substantially increased sweet spot. A preferred embodiment includes a striking plate, the striking plate having a striking surface, a rear surface opposed to the striking surface and defining a thickness therebetween, and a periphery. The periphery has a first edge, a second edge, a third edge, and a fourth edge. A balance point is disposed in a central region of the striking surface, a first thickness profile extending between the balance point and the first edge, a second thickness profile extending between the balance point and the second edge, a third thickness profile extending between the balance point and the third edge, and a fourth thickness profile extending between the balance point and the fourth edge. Each of the first, second, third, and fourth thickness profiles includes a first region encompassing the periphery of the striking plate, a second region disposed between the first region and the balance point, and a third region disposed between the second region and the balance point. Each of the third and fourth thickness profiles has a maximum second region thickness at least 1.5 times greater than a minimum first region thickness. Each of the first and second thickness profiles has a second region thickness that is less than the maximum second region thickness of the third and fourth thickness profiles and greater than or equal to the minimum first region thickness. Each of the first, second, third, and fourth thickness profiles has a third region thickness that is less than the maximum second region thickness of the third and fourth thickness profiles and greater than the minimum first region thickness.