Syndication feed resources, such as those adhering to the Really Simply Syndication (RSS) protocol are accessed, and syndication feed items are acquired from syndication feeds that are available. The syndication feed items are converted to a format compatible with an electronic mail module of an information workflow application so that the converted syndication feed items may be handled by the information workflow application as if they are electronic mail messages. The converted syndicated feed items may be assigned an account within the information workflow application and be synchronized according to the synchronization schedule set forth and may be delivered to the location that is also set forth including a mail folder where electronic mail messages are also placed. Additionally, the converted syndicated feed items may be displayed in a window or preview pane, forwarded, flagged, handled according to user-defined and application-defined mail rules for electronic mail messages, etc.