The present invention provides a real-time means of automatically updating the content of a user pre-selected set of web pages without requiring any action by the user to initiate the web page updating process. This is accomplished by incorporating software code in the user computing device browser that, in response to a real-time web content change notification message, causes the browser to reload the URL identified in the change notification message. The software code can also include Java applets embedded in the downloaded webpage, etc., and the Java applet responds to the real-time webpage content change notification message to make the browser reload the webpage whose URL is identified in the message, or reload the currently displayed webpage. webpage. A change notification message is generated by the application whose web page content has changed, and the message is relayed in real time by the message mediation agent to the push client agent that includes the software code. The present invention has many advantages, including reducing unnecessary web page reloading operations, thereby reducing network traffic.