The invention relates to an interactive comment interaction method and device. The method comprises the following steps of: obtaining a comment posting request on an interactive comment interface; providing a data input interface according to the comment posting request, wherein the data input interface comprises a character input interface, a picture input interface, a music input interface, a voice input interface and a video input interface; obtaining one or combination of characters, pictures, voices and videos input through the data input interface so as to form rich media comment information; obtaining a submission request for the rich media comment information; and submitting the rich media comment information according to the submission request. According to the interactive comment interaction method and device, the users can conveniently input data comprising characters, pictures, music, voices and videos through the data input interface so as to form rich media comment information, so that the interactive comments of the users can adopt forms such as characters, pictures, music, voices and videos, and interaction manners for interaction among the users are increased.