Method and system for interaction with television programs through mobile communication terminal

Abstract

The invention discloses a method for interaction with television programs through a mobile communication terminal. The method comprises the steps that the mobile communication terminal carries out image collection on played television images; the mobile communication terminal captures the television images according to collected television image information and stored interactive service recognition information and searches for mapped interactive service IDs; the mobile communication terminal uploads corresponding interactive service applications according to the interactive service IDs; the mobile communication terminal executes service operations on the interactive service applications according to received operation instructions, and obtains service operation results. Accordingly, the invention further discloses a system for the interaction with the television programs through the mobile communication terminal. By the adoption of the method and the system for the interaction with the television programs through the mobile communication terminal, the interactivity between users and the television programs can be improved, and the user experience can be enhanced.

Description

technical field [0001] The present invention relates to the technical field of communication, more specifically, to a method and system for interacting with a TV program through a mobile communication terminal, and a mobile communication terminal. Background technique [0002] As the traditional media with the widest coverage, TV has always occupied the position of mainstream media. However, with the advent of the post-information age and the non-group development trend of the whole society, the communication defects of the TV broadcasting mode are becoming more and more obvious. To this end, the industry has launched a business model that interacts with TV. Currently, common TV users interact with TV in the following ways: [0003] 1. Realize on-demand TV programs and time-shifted TV on-demand through the operation of set-top boxes; [0004] 2. Realize interaction with TV programs by sending short messages to the short message platform; [0005] 3. Realize the interacti...

AI Technical Summary

Problems solved by technology

[0008] However, the QR code is a purely abstract picture, and its image form itself has no meaning, and cannot be deeply integrated with the TV program screen. It can only use the screen superimposition mode, which makes the QR code completely separated from the TV screen, and it is easy to cause forced advertising. It is suspected that if the QR code is used excessively in TV programs, it will greatly affect the user's experience of watching TV

[0009] In addition, after the user scans the QR code, the follow-up operations are all completed on the mobile phone, and the user's line of sight and attention have nothing to do with the TV screen. Therefore, the TV interaction realized through the QR code is generally the traditional "answering questions" and "Weibo". Functions such as "Share" and "Comment" do not provide a good experience of interacting with live TV programs

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