The invention discloses a nameplate fixing device for starter production, and relates to the related technical field of starters. In the prior art, the nameplate installation position is not accurate,two corners of the nameplate cannot be positioned at the same time during installation, manual installation is required, and time and labor are consumed. A purpose of the invention is to solve the problems in the prior art. According to the scheme, the nameplate fixing device comprises an external bracket, four suction discs are fixedly connected to the back face of the external bracket, a handleis fixedly connected to the front face of the external bracket, a fixing mechanism is fixedly connected to the back face of the handle, a power mechanism is fixedly connected into the fixing mechanism, an adjusting mechanism is arranged on the right side of the power mechanism, and a mounting mechanism is arranged on the back face of the adjusting mechanism. According to the nameplate fixing device, the position of the nameplate can be conveniently adjusted, the two corners of the nameplate can be conveniently and automatically fixed and mounted at the same time, mounting is regular, nameplates of different sizes can be mounted, labor saving, high efficiency and convenience are achieved, and the practicability of the device is improved.