A
system and method for selectively receiving only data broadcast information desired by a user from a
digital multimedia broadcasting (DMB) data broadcast is disclosed herein. The
system includes a terminal having a function of receiving a DMB data broadcast, a service network information (SNI) application management
server that transmits SNI to the mobile communication terminal in response to a request from the mobile communication terminal, a data broadcast
server that provides information regarding the DMB data broadcast, a DMB transmitting
station that transmits the information regarding the DMB data broadcast, and a Transport Protocol Experts Group (TPEG)
service provider that provides the SNI to the SNI management
server, and data broadcast information including the SNI to the data broadcast server. The mobile communication terminal receives the SNI from the SNI management server via a
cellular network to determine the time when a user's desired data broadcast starts, and receives a data broadcast from the DMB transmitting
station only at that time.