The invention relates to a display method of service information, a server, a terminal and a system, and belongs to the technical field of computers. The display method of the service information comprises the steps that a service information acquiring request sent by the terminal is received, and the service information acquiring request carries terminal information; specified service information is acquired from the service information provided by the current server according to the terminal information, and the specified service information is matched with the terminal information; the specified service information is sent to the terminal, and the terminal displays the specified service information. According to the display method of the service information, the server, the terminal and the system, the specified service information matched with the terminal information is acquired from the service information provided by the current server, the specified service information is sent to the terminal, when the terminal displays the service information, the specified service information matched with the terminal information is displayed, and other service information irrelevant to the terminal information is not displayed. Accordingly, the service information displayed by the terminal has pertinency, a display interface of the terminal is concise, a user can find the needed service information conveniently, and the operation for the user to choose the needed service information is easy.