The invention relates to a data recommendation method and device, a
server and a storage medium, and belongs to the technical field of computers. The method comprises the steps of obtaining target data features corresponding to to-be-recommended target
multimedia data, calling a feature conversion model, performing
feature transformation processing on the target data features to obtain transformed predicted operation features, determining the matching degree of each user and the target
multimedia data according to user features corresponding to multiple users and the predicted operation features, and recommending the target
multimedia data according to the matching degree of each user and the target multimedia data. And selecting at least one target user from the plurality of users according to the matching degrees corresponding to the plurality of users, and recommending the target multimedia data to the at least one target user. According to the method, the predicted operation characteristics of the multimedia data are used for representing the operation possibly executed by the user on the multimedia data, the user matched with the multimedia data is determined, and the multimedia data are subsequently recommended to the matched user, so that accurate recommendation of the multimedia data is realized, the accuracy of data recommendation is ensured, and
cold start of the multimedia data is realized.