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Method and apparatus for measuring user access to image data

InactiveUS20030163370A1Improve measurementMinimized data collectionAdvertisingDisplay meansImage ViewCollections data
A method and apparatus for allowing the collection of information regarding visits to the pages of a data network such as the Internet, and the number of separate images viewed is described. The described method overcomes various prior art limitations including providing for improved accuracy in reporting the number of times a banner image, such as an advertisement, is viewed; providing improved methods and apparatuses for efficiently identifying unique banner images viewed; providing an improved method and apparatus for configuring a network user's computer so that interference from the data collection process with the normal operation of the computer is minimized; providing an improved method and apparatus for efficiently calculating a checksum to allow unique identification of a banner image viewed by a network user; and providing an improved method and apparatus for determining whether the network user used the browser BACK button to view a page and, if so, to count the banner images viewed.
Owner:NETRATINGS
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