The present invention relates to a
system and method for displaying
Ring Back Tone and Caller Display in picture / video format, to solve the defect of the RBT in the prior art that can only provide a voice
signal and cannot provide a picture or video
signal. In the present invention, when originating a call, for the specific user, the switch of calling user / called user will select a corresponding picture / video file from a RBT / Caller Display
server that coupled with a originating / receiving switching center, according to the personal setting of the calling / called user; then transmitting the file to a communication terminal of the calling / called user, and
processing therein; then displaying related content on a screen, thus when a call is connected but not be answered, calling user can watch the picture / video preset by called user, and / or called user can watch the picture / video preset by calling user. The picture / video formatted RBT and Caller Display
system of the present invention is an individual fashion like the CRBT, it is suitable for those who willing to go in for newness, fashion and personality users.