A system for effecting transactions, typically retail transactions, by using account information stored on a computing device, such as a cell phone, wherein the computing device is placed on an optical reader at the merchant's establishment. The computing device generates a pattern, such as a bar code, on a visual display, which can be read by the merchant's optical reader. The display encodes account number and other information for the transaction. The merchant's optical reader also includes a display, which can be read by the computing device by using the cell phone camera. The merchant's display includes transaction amount and other information allowing updating of account information in the computing device. The computing device may include security codes and / or a fingerprint reader to allow access to the account information. The use of the fingerprint reader can provide positive identification of the individual, which may be used for restricted items such as age restricted items such as beer, cigarettes, and senior discounts.