The invention provides a search term recommendation method and device,
electronic equipment, a storage medium and a product, and the method comprises the steps: determining an alternative search term corresponding to a currently played
video based on a historical search log and a real-
time frame of the currently played video; target scores of all the alternative
search words are determined, all the alternative
search words are sorted according to the target scores, and a sorting result is obtained; and based on the sorting result, determining a target search term from the alternative
search terms, and displaying the target search term in a playing interface of the currently played video. Therefore, according to the embodiment of the invention, the alternative search term is determined based on the historical search log and the real-
time frame of the currently played video, the target search term is determined based on the target
score and is displayed on the playing interface of the currently played video, a user can directly search based on the target search term, the search path of the user is shortened, and the search efficiency is improved. And
divergence requirements of users can be quickly and directly met.