The invention discloses a classification
label display method, a
server and a
display device. The
display device sends a media asset search request to the
server based on a specified search keyword generated by a user. And the
server responds to the media asset search request to obtain user historical behavior information and media asset information of different classification labels. If the historical behavior of the user meets a preset condition, the classification labels is sorted by using historical click behavior data; and if the preset condition is not met, the classification labels is sorted by using the media asset historical behavior data. And an intention prediction sorting result obtained in any mode is sent to
display device for display. According to the method, the display device and the server, the real-time search behavior of the user is associated with the interest of the user, the interest of the user is a result obtained by predicting the intention of the user based on the historical behavior information of the user, and the classification
label is dynamically displayed according to the interest of the user, so that the search steps of the user are simplified, and the user can quickly complete the search process, and user experience is improved.