Recommended search term determination method and device, readable medium and electronic equipment

Abstract

The invention relates to a recommended search term determination method and device, a readable medium and electronic equipment. The method comprises the steps of obtaining search associated information corresponding to a search term; determining a plurality of associated words of the search word according to the search associated information; determining a target value parameter of each associatedword, wherein the target value parameter is used for representing value information corresponding to clicking of the associated word and value information corresponding to displaying of the associated word; and according to the target value parameters of the associated words, determining recommended search words from the plurality of associated words. Therefore, by introducing the standard of thetarget value parameter, different types of associated words which cannot be directly compared originally have comparability, the original relative relationship is kept, the different types of associated words can be considered, the determination diversity of recommended search words is improved, and richer search words are recommended to users; the search path of the user is shortened, and the search requirement of the user is better met.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular, to a method, device, readable medium, and electronic device for determining recommended search words. Background technique [0002] With the development of Internet technology, more and more information is transmitted through the Internet. With the increase of the amount of information, the user's demand for search function is gradually increasing. More and more users obtain and query information through Internet search, such as , to search by keyword. At present, when a user uses a search engine to search through keywords, some recommended search words may be displayed to the user at the same time to provide guidance for the user's search and provide more search possibilities. [0003] In related technologies, which search term to recommend usually depends on a single evaluation standard. However, there are various types of candidate words, and the use of a single ...

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Problems solved by technology

[0003] In related technologies, which search term to recommend usually depends on a single evaluation standard. However, there are various types of candidate words, and the use of a single standard is often only applicable to the evaluation of a certain candidate word, while other types of candidate words Words may not be comparable under this standard. Therefore, other types of candidate words are always ignored and not recommended under this standard. As a result, the final recommended search terms are relatively single, which cannot help shorten the user's search time. search path, which cannot solve the user's search needs

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