The present invention discloses a
multimedia recommendation method and apparatus, and belongs to the field of network technologies. The method comprises: when a camera starting instruction is received, acquiring a location of a mobile terminal; sending a recommendation
information acquisition request to a
server, wherein the recommendation
information acquisition request carries a location; receiving target
multimedia recommendation information sent by the
server, wherein the target
multimedia recommendation information is used for recommending a multimedia file shared by any user at a specified location, and the specified location is within a geographical region with the location of the mobile terminal as a center; and displaying the target multimedia recommendation information in a
viewfinder of a camera of the mobile terminal. According to the method and apparatus disclosed by the present invention, when the mobile terminal starts the camera, the
viewfinder of the camera is used as a display background, and the multimedia recommendation information that is acquired based on the location of the mobile terminal is displayed in the
viewfinder, so that a display effect of combining with the actual
scenario is achieved, and the display method is highly interactive, and a recommendation success rate can be effectively increased.