The embodiment of the invention discloses a product recommendation method and device, a
server and a storage medium. The method comprises the steps: obtaining the user data of a target customer, and determining a user
feature vector X = (x1, x2,..., xn) T according to the user data; calculating according to the user
feature vector X = (x1, x2,..., xn) T and the weight vector Wi = (wi1, wi2,..., win) T of the ith product in the products to obtain a recommended predicted value zi = WiT * X of the target
client for the ith product; converting the recommendation prediction value of the ith productinto a probability, obtaining a recommendation success probability value of the target
client for the ith product, and determining the product corresponding to the maximum recommendation success probability value of each product as the target product; obtaining customer service corpora of the target product from a customer service corpus; and when the recommendation triggering condition is met, sending customer service corpus to the target
client. By adopting the method, the product recommendation success rate can be improved.