Product pushing method and device, computer equipment and storage medium

A product and product category technology, applied in the field of financial services, can solve the problem of low success rate of recommendation

Pending Publication Date: 2019-10-01
CHINA PING AN LIFE INSURANCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a product push method, device, computer equipment, and storage medium to solve the problem of low success rate of existing business product recommendation

Method used

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  • Product pushing method and device, computer equipment and storage medium
  • Product pushing method and device, computer equipment and storage medium
  • Product pushing method and device, computer equipment and storage medium

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Embodiment Construction

[0031] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0032] The product push method provided by this application can be applied in such as figure 1 In the shown application environment, the application environment includes a third-party service platform and a server, wherein the third-party service platform and the server are connected through a network, the network can be a wired network or a wireless network, and the third-party service platform and Specifically, the server can be implemented by an ind...

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PUM

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Abstract

The invention discloses a product pushing method and device, computer equipment and a storage medium. The product pushing method comprises the following steps: receiving identity identification information, a credit state and credit information of a user sent by a third-party service platform, and record data of a preset time period; analyzing a product type that a user is interested in accordingto the record data; determining a target level of the user according to the credit information; obtaining a product object level matched with the target level, and determining a product correspondingto the product object level as a target product; if the identity identification information does not exist in the preset database, pushing the target product to the user; and otherwise, obtaining theeffective product, and pushing the target product different from the effective product to the user. According to the technical scheme, the data resources of the third-party service platform are effectively utilized, and the products capable of being simultaneously matched with the product purchase requirement and the payment capability of the user are recognized, so that the product recommendationsuccess rate is increased.

Description

technical field [0001] The present invention relates to the technical field of financial services, in particular to a product pushing method, device, computer equipment and storage medium. Background technique [0002] At present, when business companies recommend business products to users, they often collect relevant information of users through questionnaires and other methods, and then infer products that users may be interested in based on the analysis of the data provided by users. [0003] However, the existing product recommendation method relies on the collection of user information, because the accuracy of the information provided by the user cannot be guaranteed, and it is often impossible to accurately judge the actual economic ability of the user and the current stage of the product only through the information provided by the user. Due to the actual needs, the recommended products may not be able to accurately match the actual situation of the user, resulting i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/06
CPCG06F16/9535G06Q30/0631
Inventor 袁佳
Owner CHINA PING AN LIFE INSURANCE CO LTD
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