Target customer positioning method and device based on micro-expression, equipment and storage medium

Abstract

The invention discloses a target customer positioning method, device and equipment based on micro-expressions and a storage medium. The method comprises the steps of obtaining a product recommendationrequest which comprises a target product ID; querying a product information database based on the target product ID, and obtaining target product voice data and target product text data; displaying the target product text data and playing the target product voice data, and starting a camera to shoot video data of a potential customer, the video data comprising at least one frame of to-be-identified image; recognizing each to-be-recognized image by adopting a micro-expression recognition model to obtain a corresponding micro-expression type and a correlation coefficient; calculating the micro-expression type and the correlation coefficient by adopting an investment willingness formula to obtain a target investment willingness; and if the target investment willingness is greater than the preset willingness threshold, determining the potential customer as the target customer. The method can achieve the accurate positioning of the target customer, and facilitates the improvement of the recommendation success rate of a target product.

Description

technical field [0001] The present invention relates to the technical field of micro-expression recognition, in particular to a micro-expression-based target customer positioning method, device, equipment and storage medium. Background technique [0002] In the business halls or stores of financial institutions or other institutions, business personnel mainly use terminals (such as self-service all-in-one machines) or mobile terminals such as IPADs corresponding to the product promotion system provided by the stores to display the recommended products to customers, and manually Inquire about customer intentions, and judge the customer's acceptance of the product based on the dialogue between the business personnel and the customer, so as to determine the customer's purchase intention, and target customers with strong purchase intention. The current process of subjectively judging the customer's purchase intention by business personnel cannot objectively determine the custome...

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide a method, device, device, and storage medium for locating target customers based on micro-expressions, so as to solve the current problem of inaccurate positioning of target customers based on manual judgment of customer purchase intentions, resulting in a low success rate of product promotion.

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