The invention discloses a reciprocating-display advertisement player with two guide rollers. The reciprocating-display advertisement player comprises a box, a left motor, a left winding shaft, a right motor, a right winding shaft and advertisement canvas, a window is arranged on the box, a transparent glass plate is arranged at the window, the left winding shaft and the right winding shaft are arranged in the box and respectively positioned on the left side and the right side of the window, two ends of the advertisement canvas are respectively wound on the left winding shaft and the right winding shaft, the left motor is used for driving the left winding shaft to rotate, and the right motor is used for driving the right winding shaft to rotate; the reciprocating-display advertisement player further comprises the two guide rollers, namely a left guide roller and a right guide roller, the left guide roller is positioned on the left side of the window, the right guide roller is positioned on the right side of the window, the advertisement canvas bypasses the left guide roller and the right guide roller, and a portion, between the left guide roller and the right guide roller, of the advertisement canvas is parallel to the transparent glass plate. The left guide roller and the right guide roller are arranged additionally, so that a portion, positioned in the window, of the advertisement canvas is enabled to be parallel to the transparent glass plate to realize excellent visual effect.