The invention relates to the technical field of display racks, and discloses a deformable display rack for industrial design. The deformable display rack comprises a deformable display rack body, thetop of the deformable display rack body is fixedly connected with a support; a movable shaft is fixedly connected to one end of the support, a supporting rod is fixedly connected to the outer wall ofthe support, a fixing rod is movably connected to the outer wall of the movable shaft, a stop rod is fixedly connected to one end of the fixing rod, a baffle is fixedly connected to the other end of the fixing rod, and a fixing plate is fixedly connected to the front face of the deformable display rack body. According to the deformable display rack for industrial design, a movable plate, a hangingrod, a movable block, a rotating shaft, a movable groove, the stop rod, a fixed rod and a baffle are arranged, the purpose of high space utilization rate can be achieved, the problem that a common deformable display rack body is low in space utilization rate is solved, the display effect of the deformable display rack body is improved, the practicability of the display rack is improved, the use requirements of people are met, and much convenience is brought to people.