79results about How to "Effective marketing" patented technology

Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. In one aspect of the invention, one or more interested parties are permitted to bid on available opportunities for delivery of messages to mobile user devices, and delivery of at least one message to a given one of the mobile user devices is controlled based on user profile information and at least one received bid for a corresponding message delivery opportunity. The message delivery opportunities may be specified as combinations of two or more of a message category, a location for message delivery and a time for message delivery. For example, a given message delivery opportunity may be a category-location-time combination.

Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. One aspect of the invention relates to generation of user movement statistics that may be utilized to facilitate the development of targeted marketing campaigns or other types of message delivery. In this aspect, the user movement statistics are generated based on location and profile information for mobile user devices, and delivery of at least one message to a given one of the mobile user devices is controlled based on the user movement statistics. The user movement statistics may comprise, for example, information sufficient to determine approximately how many users having particular designated characteristics are likely to be in a given location at a given time, and may be utilized to determine prices charged for delivery of messages to the mobile user devices.

A method for promoting the sale of a substitute product at the point of sale (POS). At least one POS terminal communicates with a POS server which in turn communicates with various manufacturer servers to transmit information therebetween. Upon the presentation of an original product for purchase by a consumer at a POS terminal, various manufacturers may decide to offer a substitute product to the consumer, prior to completing the purchase of the original product. As such, various manufacturers may offer promotional offers to encourage the buyer to favorably “switch” products. If the customer accepts the offer, the point of sale terminal completes the sale of the substitute product.

The user of any one portable terminal sends a content information request including a user ID to a distribution server. In response, the distribution server distributes a stream data of content that can be used on the user's terminal. If the user of a first portable terminal intends to let a second portable terminal try out a certain content, the user sends to the distribution server the trial permission information including the user's own user ID, a content ID of the content of interest, and a digital signature. The distribution server authenticates the received information before distributing a streaming data of a trial-oriented content with the content ID and user ID attached to it as search keys. This allows the content that can be used on a given user terminal to be tried out on another user terminal without the latter user having recourse to the steps of searching for the content in question.

A system associates different data types with a specific product using a unique identification tag that can be used in a product identification process. The system associates a unique identifier with a unique record related to an individual product, generates a unique identifier associated with an individual product, attaches a machine readable unique identification tag to the individual product, the unique identification tag being associated with the unique identifier and containing information associated with the individual product, associates the unique identifier with a unique record, stores the association and the unique record, receives a signal comprising the unique identifier and having been generated remotely by a device reading the unique identification tag, and generates, responsive to the signal, a user interface.

Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. In one aspect of the invention, profile information is obtained for users associated with respective mobile user devices, and location information is obtained for the mobile user devices. At least one message is controllably delivered to a given one of the mobile user devices based on the location information and the profile information. The location information is obtained for respective ones of the mobile user devices responsive to location determinations initiated by those devices.

A system that uses an essentially stationary device to scan barcodes or the like associated with items such as retail goods and services, library books, and so on. The system further includes an interactive graphical user interface that enables consumers to obtain a wealth of information about the scanned items and items similar in kind and / or different in kind but related in purpose to the scanned items, as well as promotional events and selling opportunities associated with the scanned items. The system allows a consumer to involve social knowledge in the decision making process of borrowing or purchasing a particular item. In an instant, the consumer can get a sense of an item's benefit to him or her based on the publicly available opinions of others. The system may be used to instantly check out items, communicate with staff, function as digital signage or to locate items in a facility.

The user of any one portable terminal sends a content information request including a user ID to a distribution server. In response, the distribution server distributes a stream data of content that can be used on the user's terminal. If the user of a first portable terminal intends to let a second portable terminal try out a certain content, the user sends to the distribution server the trial permission information including the user's own user ID, a content ID of the content of interest, and a digital signature. The distribution server authenticates the received information before distributing a streaming data of a trial-oriented content with the content ID and user ID attached to it as search keys. This allows the content that can be used on a given user terminal to be tried out on another user terminal without the latter user having recourse to the steps of searching for the content in question.

Performance of a flux in a soldering process is assessed by monitoring the activity of the flux via its electrical conductance measured using a probe having interdigitated metallic traces and a temperature sensor. The measured conductance-temperature time profile provides information useful for selecting a suitable flux formulation and soldering conditions for a given application, for determining the cause of soldering process problems, and for developing improved flux formulations.

An interactive database and real time exchange system for specialty commodity products and other products that must have their identity preserved from trade to delivery. The database includes specialty commodity products available from member producers and other information related to such products, and is accessible to system users, preferably through an interactive network system. An automated exchange director provides for real time matching of specific products in the database with corresponding bids from system users, and executes trades of accepted matches for identified units of the specific products. A delivery module is provided in communication with the exchange director, and implements delivery logistics and tracking of the identified unit between the trade and completed delivery. The system can further include a forum interactive module which allows communication between and among system users, such as through chat rooms and specific product forum pages. In one embodiment applicable specifically to agricultural specialty commodity products, the system further includes a monitor for periodically providing information to the system about the condition of the specific product in a traded identified unit during delivery. The system and process provide a central exchange which includes interactive access to all information needed for production, marketing, researching, trading, use and delivery of specialty commodity products, optimizing quality, timing and exchange price for all concerned.

Embodiments extend to methods, systems, and computer program products for facilitating the formation of location-sensitive service contracts between consumers and service providers. At the request of a consumer, an auction for a service is created. The auction specifies categorical selections that describe the type of work to be performed and a geographical location at which the service is to be performed. The auction is presented to service providers based on geographical proximity of the service providers to the location at which the service is to be performed and a comparison of the categorical selections with qualification data for the service providers. Bids are received from the service providers, and a winning service provider is determined. The consumer and the winning service provider form a service contract. Subsequently, it is determine that the consumer has paid the winning service provider for performance of the service contract.