To provide a developing device capable of preventing the
hysteresis phenomenon. The developer of the developing device contains a toner and a carrier. The toner and the carrier are charged to a polarity different from each other by frictional contact thereof. The developing device has a first conveyance member and a second conveyance member which faces an electrostatic
latent image bearing body via the second region. An
electric field forming device forms a first
electric field between the first conveyance member and the second conveyance member to move the toner in the developer retained by the first conveyance member to the second conveyance member, and forms a second
electric field between the second conveyance member and the electrostatic
latent image bearing body to move the toner retained by the second conveyance member to an electrostatic
latent image of the electrostatic latent image bearing body. The first electric field is an
oscillating electric field having both a function to supply the toner to the second conveyance member and a function to collect the toner from the second conveyance member while a
time average field strength is biased to a side where the toner is supplied from the first conveyance member to the second conveyance member, and a
time ratio for carrying out the function to collect the toner from the second conveyance member to the first conveyance member is 60 to 80%.