The invention provides a customized component configured
activity management display platform. The platform comprises an
activity management background, an activity display platform and an activity component, wherein the
activity management background is a platform for internally managing activities, only can be accessed by managers, and is used for displaying, searching and modifying activities,carrying out prize statistic and the like such as activity lists and activity edition (basic information, participation qualification, activity prizes, winning probabilities, page templates and the like). The activity display platform is website for external display; and on the technological basis of the activity management background, a
server technology is added, so that search engines can be optimized to accelerate the webpage loading. An activity page is formed by a plurality of different activity components, and components which are developed at present comprise login components, common text components, rich text components, picture components, share components, scratch card components and the like). According to the platform and method, configurable customized activity components areused for realizing the configuration, management, publishment and display of various activities.