A motivational alarm having a timekeeping device; alarm programming means to produce an alarm signal at a programmed alarm time, the alarm programming means being operatively connected to the timekeeping device; a digital storage device operatively connected to the timekeeping device; a plurality of recorded messages recorded on the digital storage device; and playback means for converting at least a portion of the plurality of recorded messages into an audible signal upon receipt of the alarm signal. The recorded messages preferably have a topic related to exercise, spirituality, religion, religious text, esteem-building, health and wellness, encouragement for women, invigoration for long-term caretakers, wealth-building, or tragedy / loss recovery.