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174 results about "Search engine optimization" patented technology

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.

System and method for measuring the effectiveness of an on-line advertisement campaign

A system and method for modeling and optimizing the effectiveness of search engine optimization (“SEO”) initiatives and search engine marketing (“SEA”) campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.
Owner:RIOSOFT HLDG

Centralized web-based software solutions for search engine optimization

A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.
Owner:RIOSOFT HLDG

Search Engine Optimization for Social Marketplace

A method and system are disclosed for optimizing search engine operations to increase the likelihood of attaining financial goals in a syndicated commerce environment. An SEO algorithm is implemented to determine keyword options for a predetermined product based upon the product's description, its web page content, and other related information. The SEO algorithm is then used to determine the product's associated search traffic and rank-per-keyword from various search engines. This information, in addition to sales conversion rate information, is then used to estimate the likelihood of monetization for one or more keyword. The product web page content is then automatically revised with an optimized combination of keywords. Once optimized, various search engines are automatically notified of the revisions to the web content pages to improve organic search rankings.
Owner:DELL PROD LP

Method and system for detecting phishing website based on SEO (search engine optimization)

The invention provides a method for detecting a phishing website based on SEO. The method comprises the steps as follows: the known phishing website is analyzed, and a title of the known phishing website is taken as a keyword and added into a malicious title database; a webpage obtained by saving a webpage crawler, and a webpage index database is built after an obtained webpage abstract and a corresponding URL (uniform resource locator) are filtered and reabsorbed; the webpage abstract in the webpage index database is retrieved by using the keyword in the malicious title database and / or a preset keyword, and a successfully matched webpage is saved as a suspicious webpage; and the suspicious webpage is judged with a judgment strategy, the title of the suspicious webpage which is judged to be the phishing website is added into the malicious title database. The invention further discloses a system for detecting the phishing website based on the SEO. According to the method and the system for detecting the phishing website based on the SEO, the retrieval range is reduced by abstracting the keyword, active crawling and judgment are performed on the website and the database is updated continuously, the false alarm rate is decreased, the obtained phishing website is judged automatically, and the missing report rate is reduced.
Owner:HARBIN ANTIY TECH

Method for assisting website design using keywords

Systems and methods for automating search engine optimization of a website may include obtaining a set of keywords using a computer network. The keywords may be relevant to a business and may be obtained from the website of identified local competitors to the business. The system may present the keywords to the user in a display and provide an interface with an option to refine the set of keywords. The system may include in the display one or more educational displays to help the user choose appropriate keywords from the keyword set. The system may create a website for the business, including inserting the keywords into one or more web pages of the website. Inserting the keywords may include adding HTML to the web pages and identifying focus keywords and a primary location to one or more search engines.
Owner:GO DADDY OPERATING

System And Method For Analyzing Search Engine Optimization Procedures

A system and method for search engine optimization includes monitoring a website for changes in content; logging traffic to the website; analyzing data regarding the traffic to determine a relationship between the content and traffic changes; monitoring ranking of the website in search results where a specific search keyword is used; aggregating data regarding using a selected keyword and ranking of the website in results of searches including that keyword; analyzing the data to determine a relationship between the keyword and the ranking; and displaying those relationships. The website may also be monitored for changes in a number of links to the website; data regarding the links is analyzed to determine a relationship between changes in the number of links and changes in traffic. A benchmark may also be calculated; the effect of changing website content and / or changing the number of links is evaluated according to the benchmark.
Owner:GANDHI MITUL
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