Search Engine Optimization for Social Marketplace

Abstract

A method and system are disclosed for optimizing search engine operations to increase the likelihood of attaining financial goals in a syndicated commerce environment. An SEO algorithm is implemented to determine keyword options for a predetermined product based upon the product's description, its web page content, and other related information. The SEO algorithm is then used to determine the product's associated search traffic and rank-per-keyword from various search engines. This information, in addition to sales conversion rate information, is then used to estimate the likelihood of monetization for one or more keyword. The product web page content is then automatically revised with an optimized combination of keywords. Once optimized, various search engines are automatically notified of the revisions to the web content pages to improve organic search rankings.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application claims the benefit under 35 U.S.C. §119(e) of U.S. Provisional Application No. 61 / 485,767, filed May 13, 2011, entitled “Social Marketplace.” U.S. Provisional Application No. 61 / 485,767 includes exemplary systems and methods and is incorporated by reference in its entirety.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]Embodiments of the invention relate generally to information handling systems. More specifically, embodiments of the invention provide a method and system for optimizing search engine operations to increase the likelihood of attaining financial goals in a syndicated commerce environment.[0004]2. Description of the Related Art[0005]As the value and use of information continues to increase, individuals and businesses seek additional ways to process and store information. One option available to users is information handling systems. An information handling system generally processes, compiles,...

AI Technical Summary

Benefits of technology

[0009]A method and system are disclosed for optimizing search engine operations to increase the likelihood of attaining financial goals in a syndicated commerce environment. In various embodiments, a SEO algorithm is implemented in a syndicated commerce environment to predict the amount of financial compensation an individual or social commerce marketplace entity can receive from the sale of a predetermined product. In certain embodiments, the SEO algorithm is further implemented to optimize their associated web pages to increase site traffic, and as a result, the likelihood of reaching their financial goals.

Problems solved by technology

However, affiliates still face integration challenges when attempting to provide their users a customized subset of the merchant's website.

However, these embedded storefronts often fail to attain their financial goals due to insufficient traffic and low sales conversion rates.

It is not uncommon for such failure to be attributed to either a lack, misapplication, or misunderstanding of various search engine optimization (SEO) approaches.

As an example, one or more keywords used in an SEO approach may not prove effective in driving traffic due to low search engine ranking.

Conversely, the keywords may be selected from non-authoritative sites, resulting in low conversion rates from sufficient, yet inappropriate traffic.

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