93 results about "Web analytics" patented technology

An application service provider system for retrieving and displaying web analytic data, or segmentation workbench, comprises a server and several client computing devices. The server includes a web analytics tool. Each of the clients preferably includes a web analytics client for communication with the server. The application service provider system is architecture allows web analytics service to be provided to users with an application service provider where the web traffic information for different users can be segregated and share a single server while communicating with different clients of different user companies. The present invention also includes a number of methods for retrieving and presenting web analytics data

The invention is a method and system for testing variations of website content useful to optimize website visitor conversions. The invention includes integrating test variations of website content with web analytics platforms so that website variations can be tracking and analyzed within web analytics reporting systems. The invention helps website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates. The invention includes a method of using a reverse proxy server to introduce page variations on existing website content without needing to modify the existing web server. Using the reverse proxy server, the invention automatically injects values, associated with website variations, into web page tags used with web analytics platforms. The invention makes it possible to test any number of website variations and access such data from within web analytics platforms. The invention also provides a method to automatically transform web page tags of a first web analytics platform to web page tags of a second web analytics platform to easily try new third party web analytics solutions.

A system and method, in the context of a search engine marketing campaign, for determining a value to be placed upon at least one mode through which an Internet user is referred to or otherwise enters a website of interest is described. Several embodiments include systems and methods for valuing at least one referral mode based on data acquired from one or more search engines and/or web analytics tools. The systems and methods are further configured to perform fraud analysis, achieve a predictive value of a referral mode and/or optimize the placement of a website in organic or paid search results at one or more search engines based on the value of the at least one referral mode.

A method for constructing a customized web analytics application comprises providing a base analytics code, including a base data mining code and a plurality of tokens corresponding to unincorporated code snippets, and incorporating code snippets as selected to create the application where each code snippet is configured to track a different custom web analytic. The system displays a selection of at least one web analytic to track and receives user selection of at least one displayed web analytic to track over a wide area network. Once selected, an unincorporated code snippet corresponding to each selected displayed web analytic is retrieved from a library of such code snippets. The code snippet is then substituted in place of its corresponding token within the base analytics code to create a customized analytics code. The customized code is finalized by removing the remaining tokens and the finalized code transmitted to the user for incorporation into their web pages.

A system and method provide a summary comparison of data. The summary may compare filtered and unfiltered data or one set of filtered data to another. The system presents a status pane or window to a user in conjunction with filtered data that is dynamically updated to correspond to the data. A summary of the filtered data is available for display side by side with other filtered data or unfiltered data. The reports and summary are dynamically updated.

Graphic user interfaces for a web analytic system include new modules for automatic generation of calendar notes, targets and alarms. The calendar module is a program for generation of user interfaces, maintenance of a calendar and display settings for same. In particular, the calendar module 208 allows calendar notes or flags to be added to data provided by the web analytics tool 210. These calendar notes or flags are displayed across all reports output by the web analytics tool 210. The calendar notes or events are particularly advantageous because they are: 1) user specific, but may be shared with others as set by the user, 2) allow the user to remember important dates or events automatically, 3) allow easy and direct comparison of pre/post event data, and the 4) the events can be a period of time in addition to a point in time. The functionality provided by the calendar module 208 will be fully described below in the calendar notes section and in conjunction with the description of FIGS. 4-7D.

Embodiments of the present invention are directed to the use of a Bloom Filter in a web analytics application. Large sets of data, obtained from on and offline sources, may be analyzed using a Bloom Filter to find desired patterns within the data. The use of a Bloom Filter in the analysis allows for a more efficient use of resources to perform the analysis.

A method is provided for tracking user-interaction with an interactive web application associated with a web page. The method includes providing one or more modified HTML elements for use with the web page. The default behavior of the HTML elements is modified to include a call to a tracking server. The interactive web application associated with the web page includes at least one of the modified HTML elements. User interaction information is then sent to the tracking server according to the call in the modified HTML elements.

The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text.

A system for generating web analytic reports includes a client interface unit configured to receive one or more predefined tagging conditions from a client for generating a set of tagging rules based on the one or more predefined tagging conditions. The system also includes a tag generation unit configured to generate a client tagged data based on the set of tagging rules. The system also includes an output interface unit configured to generate web analytic reports via analyzing the client tagged data based on the set of tagging rules.

The present invention relates to the social network analysis field, in particular to a microblog popularity degree prediction method based on a user and microblog theme and a microblog popularity degree prediction system based on the user and microblog theme. The method comprises the steps of obtaining the microblog data and the user data in a preset time period, obtaining the user attribute characteristics and the microblog theme characteristics according to the microblog data and the user data, carrying out the normalization processing on the user attribute characteristics, carrying out the user clustering on the processed user characteristics, and obtaining the user class information according to a clustering result; according to the microblog theme characteristics and the user class information, obtaining a forwarding characteristic of the user clustering under a microblog theme, and calculating a weight coefficient under the microblog theme of the user clustering; according to the microblog theme characteristics, the user attribute characteristics and the weight coefficient, constructing a microblog popularity degree prediction model, and predicting the microblog popularity degree according to the microblog popularity degree prediction model.

A stateless cookie operations server machine can provide real-time, actionable, user-specific tracking abilities in the collection of impressions and user interactions with a company's digital properties. The client-side code (e.g., in a web browser) may load an image element configured with parameters and a hyperlink (e.g., URL) that causes name-value pairs to be sent as parameters, along with a cookie data file, to a remote server. The remote server may process the parameters and perform operations based on both the value and the name of the name-value pairs. Mathematical and/or other operations may be performed on the parameters and the results saved into the appropriate cookie data file. The server sends the update cookie data file and any requested content (e.g., a transparent image pixel, or other information) back to the client-side device. As a result, the client-side application may use the information in the updated cookie data file to perform one or more web analytics and personalization functions on a real-time, user-specific, actionable basis.

A system that improves the real time presentation of web analytics data to clients. Real time data is improved in one embodiment by using a messaging system that directs the data stream to RAM memory, before it is sent to the database. A separate path is provided for presenting the real time data, which does not require going through the main database. The data is serialized and streamed in batches at an interval which can be set from the order of seconds to minutes. Additionally, the data is aggregated in RAM according to the desired groupings of data, so that the aggregation is pre-computed.

A method for optimizing search results for an entity includes categorizing a plurality of web pages into a plurality of page types. The method may also include performing a search of a network in order to obtain business performance data for each of the page types. Thereafter, business performance data may be analyzed to determine how to optimize the performance of a particular page type. Page based recommendations may be provided based on web analytics data and may be integrated with content management systems to enable a user to directly modify a web page or template to improve search engine ranking

A system for improved communication system for providing web analytics data between a first computing device and a second, remote computing device preferably encodes frequently requested data into code words, and also provides the remote client with a look-up table and decoding logic. In one embodiment, the present invention also includes a method for updating the local look-up table in the event the table does not have a data value for a given code.

A graphical user interface implemented on a computer. The graphical user interface has an information area displaying customer satisfaction data generated on the basis of on-line surveys through application of a questionnaire to visitors of a web site, wherein the questionnaire includes open-ended questions. The graphical user interface further includes a control operable by a user at the computer to display answers provided by the visitors to the open-ended questions.

The technology disclosed relates to web analytics and, in particular, to testing user reactions to alternative browser or web application presentations. Some implementations present a selected, ordered set of images. The position and ordering of individual images can be significant to user response. Some implementations adapt a background, motif, or image set based on a requesting user's preferences, such as a color preference. The technology disclosed simplifies test implementation, so that a few lines of code can be added to a web app to invoke the test platform and obtain operational parameters that shape a user's experience.