The present invention relates to a corporation call center
system having real time capabilities, which comprises: (a) storage for at least a portion of the
operational database of the corporation; (b) analysis module for analyzing the data of said storage, and forming model tables describing some selling and
purchasing pattern of behavior as realized from prior knowledge, and
model engine programs for operating with said model tables; (c)
model engine programs for: (c.1.) initially, and in real time during a specific interaction with a customer, substituting real values relating to said specific interaction in said model tables, and determining respectively a most valuable parameter for the corporation or a
ranking list of most valuable parameters which has to be obtained from said customer, and providing the same to a real time engine for introduction in real time to said customer; and (c.2.) upon
receipt of real, value for said most valuable parameter from the customer, determining in real time by using said model tables a most attractive product or a
ranking list of most attractive products, and conveying the same to said real time engine for introduction as an offer to said customer; (d) a real time engine for: (d.1.) during said interaction of an agent with a specific customer, receiving from said
model engine programs either said most valuable parameter for the corporation or said
ranking list of most valuable parameters, and introducing the same as a real time message to the agent for questioning by the agent from the
client a real value for the same, and upon
receipt of said real value from said agent, conveying it to said model engine programs; (d.2.) receiving from said model engine programs an indication relating to a most attractive product or a ranking list of most attractive products, and initiating in real time a respective message to the agent notifying him to offer the customer one or more of said most attractive products.