A portable gear stand capable of storing and organizing protective motorcycle or ATV riding equipment is provided. The portable gear stand contains hinged and extendible elements that allow for the quick and easy folding of the stand into a space-saving portable configuration. The portable gear stand may be used by individuals, families, teams, clubs, groups, associations, companies, or any other plurality of persons that wish to store and organize their protective equipment. The portable gear stand may be capable of storing and organizing protective equipment that includes, but is not limited to, boots, goggles, heavy clothes such as a leather jacket and perhaps leather pants, heavy gloves, helmets, and chest protectors. The portable gear stand may also store food and beverages, and have an attachment area for attaching such accessories as signs, advertising, billboards, and umbrellas.