The embodiment of the invention discloses a display device and a driving method thereof, and electronic equipment. The driving method of the display device comprises the following steps: determining adark display area and a bright display area of a display function area according to a picture to be displayed of a display panel, wherein the dark display area comprises a black display area and a boundary display area, and the boundary display area is located between the black display area and the bright display area; and when the display panel displays the picture to be displayed, controlling apixel gray scale value of the boundary display area to be greater than 0 and less than a pixel gray scale average value of the bright display area adjacent to the boundary display area, and adjustingthe backlight brightness La corresponding to the boundary display area, wherein La is greater than 0 but less than Lb, and Lb is the backlight brightness of a backlight partition corresponding to thebright display area adjacent to the boundary display area. According to the driving method of the display device provided by the embodiment of the invention, the boundary display area serves as the brightness transition of the bright display area and the black display area, so that the bright and dark display areas gradually become dark, so that the display transition of the display picture is soft, good visual effect is achieved, and the display power consumption is not greatly increased.