A method of indicating relative values of products offered to a customer is provided, wherein the method is implemented by an intermediary over a computer network. Initially, a request is received by the intermediary over the computer network from a vendor. The request is directed to including a description of at least one product for sale by the vendor on a product list. A product evaluation is then performed for each of the at least one product according to a plurality of predetermined evaluation criteria. Thereafter, an inquiry is received from a customer, over the computer network, regarding a specific product. In response to the inquiry, the customer is provided with, over the computer network, the description of any product on the product list corresponding to the specific product, wherein each corresponding product description has the respective product evaluation and the vendor associated therewith so as to facilitate a product selection by the customer. An associated system and computer device for implementing the method are also provided.