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Taxi networked advertisement playing method and apparatus

A technology for advertising broadcasting and taxis, applied in the direction of closed-circuit television systems, etc., can solve the problems of the infeasibility of taxis, the inability to monitor advertising programs in real time, and the inability to know that taxi drivers play advertising programs.

Active Publication Date: 2009-12-16
XIAMEN YAXON NETWORKS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the mobility of urban taxis is very large, and the number of taxis in each city is very large. According to the aforementioned method, making each taxi regularly go to a certain fixed site to network and update advertisements will bring a negative impact on taxi drivers or advertising operators. It is very inconvenient, and this method is not feasible enough to copy to taxis; moreover, this method also has its limitations, it is impossible to monitor the actual advertising programs broadcast in real time, and it is impossible to know whether the taxi driver will serve passengers as planned. When advertising programs are played, the broadcasting time and times of advertising programs cannot be counted correctly, thus causing losses to advertisers

Method used

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  • Taxi networked advertisement playing method and apparatus
  • Taxi networked advertisement playing method and apparatus
  • Taxi networked advertisement playing method and apparatus

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0056] The frame structure of the first embodiment of the present invention's networked taxi advertisement playing device, as figure 1 shown. The vehicle-mounted machine of this networking taxi platform is installed on the taxi, and it is made up of CPU10, wireless communication module 20, program storage module 30, decoding module 40, file storage module 50, meter 60, liquid crystal display 70 and have loudspeaker 81 The audio playback circuit 80 is composed.

[0057] A group of control lines and I / O ports of the CPU 10 are connected to the wireless communication module 20, and the wireless communication module 20 is controlled to connect to the mobile network to log in to the advertising program center, and exchange commands, responses and data with the advertising program center.

[0058] The address lines, data lines and a group of control lines of the CPU10 are connected to the program storage module 30, and the program storage module 30 stores the program and operating ...

Embodiment 2

[0132] The structure of the second embodiment of the taxi networking advertisement playing device of the present invention, as Figure 5 As shown, it has a host 1 and a slave 2, the host 1 and the slave 2 can be made into an integral type, also can be made into a split type, and are installed on the taxi together.

[0133] Host 1 has basic functional modules such as CPU 100, satellite positioning module 110, wireless communication module 200, program storage module 300, host audio selection module 940, external interface module 950, wherein external interface module 950 is connected to meter 600, dialer 210, belt There is an audio playback circuit 800 with a speaker 800 and a microphone 960 .

[0134] A set of control lines and I / O ports of the CPU 100 are connected to the satellite positioning module 110 to receive current time information, current vehicle position and movement information provided by the satellite positioning module 110 .

[0135] A group of control lines a...

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Abstract

The invention discloses a networked taxi advertisement broadcasting method and a device thereof, relating to a method for receiving and broadcasting advertisements by a vehicle through a wireless network and a vehicle-mounted device. The method of the present invention generates a program file and a program table at the center. After the vehicle-mounted machine logs into the center through the wireless network, the center inquires the vehicle-mounted machine program table to determine a new program file for the vehicle-mounted machine, and coordinates the vehicle-mounted machine to set aside time to receive the new program file. Space; the new program file frame and program list are sent to the vehicle-mounted device, and the vehicle-mounted device decodes the received frame sequence into digitally encoded program file data for storage. When the taximeter switches to the passenger loading state, the vehicle-mounted device decodes the program file data into audio and video signals according to the sequence of the program list and broadcasts the program file data into audio and video signals. After a program is played, a playback record is formed; when the taximeter is switched to no-load status, end the playing of the program. Multiple playback records are aggregated and sent back to the center. Solve the problem that the vehicle needs to be networked at a fixed point and the center is difficult to monitor the advertisement playback.

Description

technical field [0001] The invention relates to a method for a vehicle to receive and play advertisements through a wireless network and an advertisement multimedia vehicle-mounted device with a mobile communication device. technical background [0002] Nowadays, audio and video advertisement playback equipment is installed in many public places, such as airports, shopping malls, office buildings, bus stations and train stations. A large number of mobile people in these places make these advertisements have a huge audience. The advertising content needs to be updated with time. At present, the method of broadcasting video advertisements in these public places is basically adopted: the audio and video advertisement programs programmed and issued by the advertising program center are transmitted to the audio and video advertisements installed in public places by wired networks such as cables or optical cables. Playback equipment for broadcasting; this approach is feasible due ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N7/18
Inventor 韦昌荣张萌陈大铍杨磊张小鹏
Owner XIAMEN YAXON NETWORKS CO LTD
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