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Advertisement server, advisement player, mobile terminal, control method, audio playing method and advertisement playing method

An advertising server and mobile terminal technology, applied in the field of advertising broadcasting, can solve the problems that operators cannot insert advertising information, is not conducive to user-level distinctions, and operational obstacles, etc., to achieve the effect of improving the delivery effect, increasing the hit rate, and expanding the coverage

Inactive Publication Date: 2018-07-03
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In IPTV (Internet TV), the traditional advertisement implementation method is to display corresponding advertisements through template configuration, which has a high degree of coupling and is not conducive to user-level distinctions
In addition, for the IPTV system, content providers often restrict program content, and operators cannot insert corresponding advertising information according to their own needs, which has caused some obstacles to their own operations

Method used

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  • Advertisement server, advisement player, mobile terminal, control method, audio playing method and advertisement playing method
  • Advertisement server, advisement player, mobile terminal, control method, audio playing method and advertisement playing method
  • Advertisement server, advisement player, mobile terminal, control method, audio playing method and advertisement playing method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0074] see figure 1 , figure 1 It is an application environment diagram of an advertising machine, a mobile terminal, and an advertising server according to the embodiment of the present invention. exist figure 1 Including advertising machine 20, mobile terminal 30, advertising server 10. The advertising machine 20 communicates with the mobile terminal 30, the mobile terminal 30 communicates with the advertising server 10, and the advertising server 10 communicates with the advertising machine 20, wherein the advertising machine 20 is not limited to a set-top box, and can also be other terminals, such as mobile phones, tablets, etc. . The advertising machine, the mobile terminal, and the advertising server will be described in detail below in conjunction with the figures.

Embodiment 2

[0076] see figure 2 , figure 2 It is a functional block diagram of the advertising server in Embodiment 2 of the present invention, figure 2 The ad server 10 shown applies to figure 1 In the shown application environment, the advertisement server 10 includes a processing module 101 and a control module 102 . Combine below Figure 1-2 Each functional module of the advertisement server 10 will be described in detail.

[0077] The processing module 101 formulates a corresponding advertising plan and advertising content for the voiceprint audio, and receives a request message sent by the mobile terminal 30, wherein the request message is a message requesting to send the advertising plan and advertising content corresponding to the voiceprint audio. The control module 102 sends the advertisement content and the advertisement plan to the mobile terminal 30 according to the request message.

Embodiment 3

[0079] see image 3 , image 3 It is a functional block diagram of the advertising server in Embodiment 3 of the present invention, image 3 The ad server 10 shown applies to figure 1 In the shown application environment, the advertisement server 10 includes a processing module 101 , a control module 102 , an association module 103 , a production module 104 and a statistics module 105 . Combine below figure 1 , 3 Each functional module of the advertisement server 10 will be described in detail.

[0080] The processing module 101 formulates a corresponding advertisement plan and advertisement content for the voiceprint audio, and receives a request message sent by the mobile terminal 30, wherein the request message is a message requesting to send the advertisement plan and advertisement content corresponding to the voiceprint audio, and the advertisement plan includes setting Ad location, ad level, ad time, type of ad content, ad supported language, ad user group, ad provi...

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PUM

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Abstract

The invention relates to an advertisement server. The advertisement server comprises a processing module for making a corresponding advertisement plan and advertisement content for a voiceprint audio,and receiving a request message sent by a mobile terminal, wherein the request message is a message for requesting to send the advertisement plan and advertisement content corresponding to the voiceprint audio; and a control module for sending the advertisement plan and the advertisement content to the mobile terminal according to the request message. The invention also provides an advisement player, the mobile terminal, a control method, an audio playing method and an advertisement playing method. The advertisement server, the advisement player, the mobile terminal, the control method, the audio playing method and the advertisement playing method can flexibly make the advertisement playing plan according to the voiceprint audio, and can play the corresponding advertisement in the mobileterminal under the condition of not influencing video playing of the advisement player, thereby improving advisement input effect.

Description

【Technical field】 [0001] The invention relates to the field of advertisement playing, in particular to a server, an advertisement machine, a mobile terminal, a control method, audio and an advertisement playing method. 【Background technique】 [0002] With the upgrading of mobile terminals and the continuous development of mobile communication technology, mobile terminals have brought great convenience to human life, such as voice, video calls, surfing the Internet, listening to music, watching movies, food, booking tickets, and even mobile payment, etc. . In the future, mobile terminals will integrate more functions, completely changing the way people live and work. [0003] Voiceprint recognition has been used in outdoor advertising machines and advertising racks. It has its own unique advantages and can be implemented independently of content, allowing users to browse corresponding recommended advertisements while watching videos. At the same time, mobile terminals aroun...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G10L15/22
CPCG06Q30/0251G10L15/22
Inventor 吴连举
Owner ZTE CORP
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