Electronic advertisement sending and classification storage method and system

Abstract

The present invention discloses an electronic advertisement sending and classification storage method. The method comprises: registering a consumer usage account and an advertisement publisher usage account, and building the information database of consumer usage accounts; building at least one virtual subaccount for screening and receiving the advertisements sent by the advertisement publisher; generating two-dimensional codes which only can be scanned by the scanner registering the advertisement publisher usage account; and sending the advertisement information through the advertisement publisher usage account to the virtual subaccount in the consumer usage accounts. The present invention further discloses an electronic advertisement sending and classification storage system. The system comprises an account registering module, a virtual subaccount building module, a two-dimensional code generation module, an advertisement sending module and an advertisement screening and receiving module. The electronic advertisement sending and classification storage method and system are environmentally friendly and effective in the advertisement sending mode, improve the validity and the pertinence of the advertisement information, reduce the cost of the advertisement business, reduce the sending amount of garbage advertisement and facilitate the further contact of the consumer and the advertisement publisher.

Description

technical field [0001] The invention relates to the field of advertisements, in particular to a method and system for sending and classifying electronic advertisements. Background technique [0002] With the development of mobile networks, Internet interaction is becoming more and more popular. From the original simple phone calls and text messages, it has gradually developed into multiple services such as MMS, instant messages, and videos, especially the development of mobile broadband access. Mobile terminals can access Wireless Application Protocol (WAP) websites and Internet websites, and the advertising business specially designed for mobile users is also booming. To this end, the Open Mobile Architecture (OMA) standard organization defines the wireless advertising (MobileAD) specification. By deploying an advertising server on the operator network and deploying an advertising engine on the terminal, the advertising engine obtains advertising resources from the advertis...

AI Technical Summary

Problems solved by technology

[0004] 1. It is difficult for consumers to screen advertising information

Because consumer information is easy to leak, spam advertisements are often pushed to consumers, so that consumers can only passively receive advertisements, and cannot choose or block unwanted advertisement information

For a long time, it has caused consumers to be bored with advertisements, which is not conducive to the promotion and development of advertising business

[0005] 2. It is difficult for the advertiser to confirm the validity of the advertisement

Since the existing advertising business uses mobile terminal users in its operating network as advertiser resources, it is difficult for advertisement publishers to obtain information on mobile terminal users in the advertisement push service, so it is difficult for advertisement publishers to obtain feedback information from mobile terminal users

Advertising publishers do not know which type of advertisements mobile terminal users are interested in, it is difficult to intuitively link the sales of products with the pushed advertisements, and it is not easy to intuitively understand the effect of advertisements from the consumption situation of mobile terminal users

Therefore, the advertiser has no way of knowing whether the advertisements pushed in the advertisement push business can bring certain economic benefits, which seriously affects the enthusiasm of the advertisement publishers to use the advertisement push service to push advertisements

[0006] 3. The existing advertising delivery method is not ideal

The traditional advertising method, either distributes advertising information to passers-by or consumers through leaflets, which is likely to cause road congestion and environmental pollution

Either send advertising information to consumers through text messages, which is easy to bore and cause rebellious psychology

[0007] 4. The cost of the existing advertising business is high and the effect is not obvious

In the existing advertising push business, operators charge operating expenses based on the amount of advertisements pushed. If the amount of advertisements pushed by the advertising business is more, the operating expenses will be higher and the cost will be higher.

In addition, the existing advertising push business regards mobile terminal users in its operating network as advertiser resources, and usually chooses to push advertisement information to mobile terminal users in the form of mass distribution, and it is difficult for advertisement publishers to ensure whether the advertisement is pushed to those who really need it. user

Therefore, although the publishers of the advertisements paid high operating expenses, they did not push the advertisements to the users who really needed them, and the effect of the advertisement push service was not obvious.

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