Method for performing real-time rating survey

Abstract

The invention provides a method for performing real-time rating survey and belongs to the technical field of digital televisions and network televisions. The method comprises steps of high-definition cameras are arranged in a rating terminal; the cameras are triggered to shoot high-definition pictures of facial expression of audiences according to specific instruction data in a media stream, the viewing terminal synchronously resolves the shot pictures, extracts facial expression elements of viewers, and matches the facial expression elements with the preset expression mode to obtain attitudes of viewers on specific channels (programs) at specific time; results are transmit to an operator through networks in real time to perform converge and finishing; regulation is performed on programs conveniently and timely. By means of the method, data can be obtained quickly in real time; huge amounts of data are obtained, and a lot of manpower materials and resources are saved; data credibility is high, and viewing situations are reflected truly; data are consistent; granularity is thin by means of excitement survey and viewing survey.

Description

[0001] technical field [0002] The invention relates to the technical field of digital TV and Internet TV, in particular to a method for real-time audience survey. Background technique [0003] Existing audience surveys mostly use methods such as face-to-face questionnaires and telephone interviews. Its disadvantages mainly include: [0004] First, it is not timely enough. Usually, the investigation and statistics can only be completed several hours or days after the broadcast of the program. [0005] Second, laborious, it takes a lot of manpower to implement. The cost is high. [0006] 3. The authenticity of the data is not high. Due to some considerations (such as privacy concerns, introverted personality factors, inappropriate access time, forgetting after watching, etc.), the respondents may not give objective and true feedback on the viewing situation and themselves. Condition. [0007] 4. Constrained by manpower and financial resources, the amount of sample ...

AI Technical Summary

Problems solved by technology

[0004] 1. It is not timely enough, and the investigation and statistics are usually completed several hours or days after the broadcast of the program

[0005] Second, it is laborious and requires a lot of manpower to implement

high cost

[0006] 3. The authenticity of the data is not high. Due to some considerations (such as privacy concerns, introverted personality factors, inappropriate access time, forgetting after watching, etc.), the respondents may not give objective and true feedback on the viewing situation and themselves. Happening

[0007] 4. Constrained by manpower and financial resources, the amount of sample data in the sample survey is relatively limited. For example, it can only be limited to certain areas (provinces, cities), or there may be omissions in the coverage of randomly selected survey samples, which cannot fully reflect a large number of audiences. Case

[0008] 5. Traditional survey methods cannot effectively follow up on replays, replays, etc.

[0009] 6. The number and content of design survey questions cannot be adjusted in time according to requirements

[0010] 7. The survey data can only be based on a limited number of options, and cannot provide more detailed data

[0011] 8. The usefulness of the result data will be restricted by the quality of investigators and statisticians

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